Mafengwo Introduction
马蜂窝简介及优势
01
Beijing 8.6%
Shanghai 8.4%
Guangzhou 5.9%
City Distribution
Top 1st tier cities 25.8%
1st tier cities 48.6%
2nd tier cities 12.8%
3rd tier cities 8.4%
Others 8.4%
City Distribution
62%
38%
Female
Male
Gender
User Persona
PC
3,500,000 UV/Day
Html5
APP
6,000,000 UV/Day
4,000,000 DAU
User interactivity
NO.1
In general, users stay longer on MFW, which ranks at Top 1 among Travel Category APP
User engagement
《User Analysis of Chinese Online FIT Market in 2017》
Data From: Analysys
60,000 Destinations
Mafengwo has covered
worldwide
Introduction of Mafengwo
135,000
over 135,000 new Travel Blogs post every month
2/3 Chinese website travel blogs from Mafengwo
Each travel blog has 2199 characters and 127 photos in average
Each travel blog helps 2682 travelers in average
User Generated Content on MFW：Travel Blog
+
+
+
415,000 Q&A post every month
415,000
Q&A cover over 60 thousand destinations around the world
Provide useful information for users
User Generated Content on MFW：Q&A
178,000,000
才从巴西回来！虽然去之前，因为国内的种种说法导致去时非常紧张，但是在巴西的日子，每天都被巴西人的热情友好所感动…
LV.23
到新加坡肯定少不了到鱼尾狮公园打个卡，这已经是我们在新加坡的第三天，我们也趁着夜色来到了鱼尾狮公园。都说滨海湾的夜晚比白天更加迷人…
LV.30
风景很沧桑，很有既视感，无奈就是黑心商贩太多，在你拍照的时候不停的说带你去角度更好的地方，什么不要钱拍照，骑骆驼等，等你把相机交给他，骑上骆驼后，不交个50～100美金基本无法脱身…
LV.17
Over 178,000,000 Comments on Mafengwo
Cover 51,000,000 POI around the world
User Generated Content on MFW：Comments
Marketing strategy
蚂蜂窝营销策略方式
02
ACTIVITY
制作加拿大H5内容专区，5大板块涵盖加拿大18年主推5个活动，内容专区中会抓取马蜂窝站内优质UGC，让用户可以从图、文、视频等多方面感受到加拿大的独特风光。
2018中加旅游年