随着新型城镇化的提出，我国房屋征迁的发展就发生了很多变化，从 追求速度到追求质量，从盲目随意到科学规划。拆迁其实是房屋征迁的一 部分，它包含入户沟通工作以及施工队进场施工两个主要的部分，这个词 语的社会敏感度一直居高不下，一直是各家媒体争相报道的话题。关注度 高、牵涉的社会影响大是拆迁成为各级政府难题的一个外在因素，而过程 透明度低、内部管理落后则是拆迁项目整体运行效率低的内部因素。只有 解决好内部因素才能保证拆迁项目的顺利进行，才能应对好各种外部因素。 本文以ZK市的酒厂拆迁项目的入户沟通过程为项目研究对象，运用项 目沟通管理方面的知识分析了该项目存在的沟通问题，研究问题产生的原 因，然后运用沟通管理的相关方法，识别项目的相关干系人，制作项目的 流程图和WBS表，最后从拆迁工作队的内外部沟通管理入手，提出的完善 培训机制、拓宽沟通渠道、建立反馈机制等措施。同时，根据拆迁项目的 特殊性考虑，需要一定的保障措施比如征迁补偿政策支持和拆迁工作队日 常管理支持。本文通过分析研究拆迁项目现状，详细列出拆迁沟通工作项 目的工作内容、工作流程等，提出改进方案及保障措施，以期可以为处理 拆迁项目中的沟通问题积累一定经验。 关键词：被拆迁户拆迁工作队沟通管理相关干系人保障机制 II RESEARCHONCOMMUNICATIONMANAGEMENTOFZK WINERYDEMOLITIONPROJECT ABSTRACT Withtheintroductionofnewurbanization,manychangeshavetakenplace inthedevelopmentofhousingexpropriationandrelocationinChina,fromthe pursuitofspeedtothepursuitofquality,fromblindrandomnesstoscientific planning.Demolitionisactuallyapartofhouseexpropriationandrelocation.It includestwomainparts:homecommunicationandconstructionteam construction.Thesocialsensitivityofthistermhasalwaysbeenhigh,andithas alwaysbeenthetopicofmediacoverage.Thehighdegreeofconcernandthe largesocialimpactinvolvedarethatdemolitionhasbecomeanexternalfactor forgovernmentsatalllevels,whilelowprocesstransparencyandpoorinternal managementareinternalfactorsfortheoveralloperationefficiencyof demolitionprojects.Onlybysolvingtheinternalfactorscanweensurethe smoothprogressofthedemolitionprojectandcanwerespondtovarious externalfactors. Thisarticletakesthehouseholdcommunicationprocessofthewinery demolitionprojectinZKastheresearchobject,usestheknowledgeofproject communicationmanagementtoanalyzethecommunicationproblemsexistingin theproject,researchesthecausesoftheproblems,andthenusesrelatedmethods III ofcommunicationmanagementtoidentifyrelevantstakeholdersoftheproject. MaketheprojectflowchartandWBSform,andfinallystartwiththeinternal andexternalcommunicationmanagementofthedemolitionteam,andpropose measuressuchasimprovingthetrainingmechanism,expandingcommunication channels,andestablishingafeedbackmechanism.Atthesametime,according tothespecialconsiderationofthedemolitionproject,certainsafeguard measuresareneeded,suchasthesupportofresettlementcompensationpolicy andthedailymanagementsupportofthedemolitionteam.Thisarticleanalyzes andstudiesthecurrentstatusofthedemolitionproject,explainsthework contentandtheworkflowofthedemolitioncommunicationworkprojectin detail,andproposesimprovementplansandsafeguardmeasures,soasto accumulatesomeexperiencefordealingwithcommunicationproblemsinthe demolitionproject. KEYWORDS:relocatedhouseholds;demolitionteam;communication management;relevantstakeholders;securitymechanism IV 目录 摘要.........................................................................................................................................I ABSTRACT.............................................................................................................................II 第一章绪论...............................................................................................................................1 1.1研究的背景与意义.......................................................................................................1 1.1.1研究背景............................................................................................................1 1.1.2研究的意义........................................................................................................2 1.2研究的现状...................................................................................................................3 1.2.1拆迁方面的研究现状........................................................................................4 1.2.2沟通管理的研究现状........................................................................................7 1.3论文的思路与研究方法...............................................................................................8 1.3.1研究思路............................................................................................................8 1.3.2研究方法............................................................................................................8 1.4研究内容与技术路线...................................................................................................9 1.4.1研究内容............................................................................................................9 1.4.2技术路线............................................................................................................9 1.5论文的可能的创新与不足.........................................................................................10 第二章ZK市酒厂拆迁项目沟通管理状况与存在的问题....................................................11 2.1项目概况.....................................................................................................................11 2.2拆迁项目工作队沟通管理现状.................................................................................11 2.2.1具体做法..........................................................................................................11 2.2.2现行沟通管理模式的效果..............................................................................13 2.3拆迁工作队沟通管理出现的问题与原因.................................................................13 2.3.1调查问卷..........................................................................................................13 2.3.2调查问卷数据处理及问题汇总......................................................................14 2.4存在问题的原因分析.................................................................................................20 第三章酒厂拆迁项目沟通管理的改进................................................................................23 V 3.1沟通管理改进的原则与理论基础.............................................................................23 3.1.1改进的原则......................................................................................................23 3.1.2理论基础..........................................................................................................23 3.2识别项目相关干系人.................................................................................................24 3.3拆迁工作队的工作流程图.........................................................................................26 3.4拆迁沟通项目的WBS制作.........................................................................................26 3.5沟通管理改进的具体措施.........................................................................................28 3.5.1内部沟通管理改进措施..................................................................................28 3.5.2外部沟通管理的改进措施..............................................................................32 第四章酒厂拆迁项目沟通管理改进的保障措施................................................................37 4.1拆迁项目的政策保障.................................................................................................37 4.1.1完善补偿标准..................................................................................................37 4.1.2过渡期的保障..................................................................................................37 4.1.3标准化合同签约奖励政策..............................................................................37 4.1.4加强拆迁项目过程监管和信息公开..............................................................38 4.1.5慎用司法强制执行...