西安理工大学工商管理硕士专业学位论文 应对外部挑战，以推动公司全面发展。基于以上分析，JT网约车公司应通过成本控制、 技术领先、市场占有、品牌塑造四个阶段，推动企业战略发展，并应从人员保障、资源 保障、制度保障、组织保障四个方面发力，保障战略顺利实施。 【关键词】 JT网约车；公司；发展战略 【论文类型】应用研究 II 西安理工大学工商管理硕士专业学位论文 part is the basic part, which clarifies the research background, research significance, research purpose, research ideas, research methods and main research content of this paper, laying the foundation for the research. The second part is theoretical research, including the definition of core concepts, the review of research status at home and abroad, and the introduction and interpretation of basic theories. The third part is the current situation research, using the survey research method to refine and summarize the development status of JT ride-hailing company and the bottleneck dilemma faced, and clarify the feasibility and necessity of formulating development strategy. The fourth part is the analysis of the internal and external development environment, respectively using the external environment factor analysis matrix and internal environment factor analysis matrix of JT ride-hailing enterprise development on the internal and externaldevelopmentenvironment ofquantitative evaluation,clearthe external development environment faced with opportunities and challenges and internal advantages and disadvantages. The fifth part is JT ride-hailing company development strategy, including strategic analysis, strategic objectives, strategic vision, implementation principles, strategy implementation and selection, as well as strategy implementation guarantee. After the study, this paper believes that the current JT ride-hailing internal governance is mature and effective, the business development is stable, the market share is growing gradually, with the feasibility of implementing the strategy. At the same time, it is faced with the challenges of development environment, increasingly fierce compe