摘要
摘要
供电企业需要通过电力营销来获得经济利润，实现企业的发展。但是目前由
于一些用电企业在经营中出现了经济下滑和资金周转困难的问题，造成供电企业
无法及时回收电费，增加了电力营销的风险性，因此供电企业在进行电力营销时
必须措施进行有效的风险管理。
本文首先开篇分析了供电企业存在的电费风险与社会信用体系建设背景，并
通过分析电费收缴过程中风险预警和有效回收手段的缺失，总结出电费收缴信用
体系建设的意义。通过对国内外电力信用市场的研究现状分析，得出本文的研究
思路。从大数据与风险预警的角度切入，本文研究电力营销数据及社会信用平台
企业经营信息的汇集，电费风险模型的构建，电费收缴风险等级的应用等。通过
上述研究， LY供电公司可以打破传统的电费收缴手段，利用失信联合惩戒机
制，降低电费收缴风险。
本文的创新点主要分为以下两个方面：一是电费收缴信用评价系统建设研
究。LY供电公司通过将客户自身属性与历史缴费行为导入电费风险模型来识别
客户信用等级，同时对信用服务策略进行管理，对信用防控措施进行维护、审
批、执行，对防控成效进行评估、跟踪，对信用进行全方位展示。二是电费收缴
信用评价制度建设研究。 LY供电公司通过建设电费收缴信用评价制度，建立了
一整套分类实施电费收缴策略实施流程，对信用良好的用电客户实施传统的电费
收缴策略，对信用较差的用电客户采取失信联合惩戒策略。最终通过引入差异化
服务策略，降低电费收缴风险。
关键词：大数据；电费收缴；信用体系；差异化服务
论文类型：应用类
选题来源：其他
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ABSTRACT
ABSTRACT
Power supply company need to obtain economic profits through power marketing
and achieve the development of enterprises. However, some enterprises have economic
decline and capital turnover difficulties in their operation so that the power supply
company cannot recover their electricity bills in time, which increases the risk of power
marketing. Therefore, the power supply company must take measures to carry out
effective risk management when conducting power marketing.
In this paper， power supply company’s electricity and social credit system
construction analyzed the background and the lack of risk early warning and effective
recovery means in the process of electricity bill collection, summarized the significance
of the construction of electricity bill collection credit system. Through the analysis of
domestic and abroad, the research idea of this paper is obtained. From the perspective of
big data and risk early warning, this paper studied the collection of power marketing
data and enterprise business information of social credit platform, the construction of
electricity bill risk model, the application of electricity bill collection risk level.
Through the research, LY power supply company can break the traditional means of
electricity bill collection and use the joint punishment mechanism for trust-breaking.
This paper’s innovation points are divided into two aspects: first, the construction
of electricity bill collection credit evaluation system research. LY power supply
company by the customer's own attributes and historical payment behavior into
electricity risk model to identify customer credit rating, at the same time to manage the
credit service strategy, maintenance, credit prevention and approval measures,
implementation, tracking, comprehensive display of credit. Second, through the
construction of electricity bill collection credit evaluation system, LY Power Supply
Company has established a set of classified implementation of electricity bill collection
strategy, implemented the traditional electricity bill collection strategy for good credit,
and adopted trust-breaking for poor credit. Finally, the risk of electricity bill collection
reduced through the different service strategy.
KEY WORDS: Big data; Electricity bill; Credit system; Differentiated services
Dissertation type: Application
Subject source:Other
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目录
目录
第一章绪论..................................................................................................1
第一节研究背景及意义.............................................................................................1
一、研究背景...........................................................................................................1
二、研究意义...........................................................................................................1
第二节研究现状.........................................................................................................2
一、国内研究现状...................................................................................................2
二、国外研究现状...................................................................................................3
第三节研究目标与研究思路.....................................................................................5
一、研究目标...........................................................................................................5
二、研究思路...........................................................................................................6
第四节研究方法.........................................................................................................7
一、文献分析法.......................................................................................................7
二、对比分析法.......................................................................................................7
三、层次分析法.......................................................................................................7
第二章基本概念与理论..............................................................................9
第一节基本概念.........................................................................................................9
一、大数据概念.......................................................................................................9
二、信用体系...........................................................................................................9
第二节基础理论.........................................................................................................9
一、信息经济学.......................................................................................................9
二、马克思信用理论.............................................................................................10
三、契约经济理论.................................................................................................10
第三章 LY供电公司电费收缴问题分析...............................................11
第一节基本情况.......................................................................................................11
一、公司简介.........................................................................................................11
二、业务简介.........................................................................................................11
第二节背景分析.......................................................................................................11
一、社会经济形势.................................................................................................11
二、电力体制改革.................................................................................................12
三、“以客户为中心”供电服务体系建设.........................................................14
第三节电费收缴存在的问题...................................................................................15
一、外部环境问题.................................................................................................15
二、内部管理问题.................................................................................................16
第四章电费收缴信用体系建设研究........................................................17
第一节体系建设................................................................................................