摘要
摘要
足球运动是世界上产值最高、受众最广泛、影响力最大的体育运动，我国足球培训
行业发展至今已有二十多年历史，随着校园足球活动不断推进，足球培训行业也不断发
展壮大起来，但同时也存在足球教练消极怠工、跳槽率较高等问题。足球培训机构需要
对足球教练进行长期有效激励，激发他们的积极性与创造性，为俱乐部培养和引进优秀
足球教练，才能在激烈行业竞争中脱颖而出。
本文选取 C足球俱乐部作为研究对象，基于激励理论及已有研究，分析该足球俱乐
部对足球教练的主要激励方式。通过问卷调查方式，从教练角度了解分析该俱乐部青训
教练激励机制运行现状，结合层次分析法和模糊综合评价法，从专家评价角度对该俱乐
部青训教练现行激励机制展开整体评价。结合问卷调查结果和综合评价结果，分析总结
C足球俱乐部青训教练激励机制现存主要问题，包括薪酬体系不合理、绩效管理体系不
完善、职业生涯管理缺失、培养体系不健全。从薪酬激励、绩效激励、职业生涯激励以
及培训激励四方面入手对 C足球俱乐部青训教练激励机制进行优化。最后，提出成立激
励改进领导小组、落实激励改进经费支持、建立激励沟通反馈机制等保障措施，确保激
励机制优化方案有效落实。
本文以 C足球俱乐部为例，结合俱乐部运行实际，运用激励理论与一手调研数据对
俱乐部青训教练激励机制进行研究，提出的激励机制优化方案对实现青少年足球培训可
持续发展、足球培训机构做大做强具有一定实践参考价值。
关键词：足球教练，足球俱乐部，激励机制，层次分析法，模糊综合评价法
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西北大学硕士学位论文
Abstract
Football is the sport with the highest output value, the widest audience and the largest
influence in the world. China's football training industry has a development history of more
than 20 years. With the continuous promotion of campus football activities, the football
training industry has been growing, but at the same time, there are also problems such as lazy
football coaches and high rate of job skipping. Football training institutions need to provide
long-term and effective incentives to football coaches, stimulate their enthusiasm and
creativity, and cultivate and introduce excellent football coaches for clubs, so as to stand out
in the fierce competition in the industry.
This article selects C football club as the research object, based on the incentive theory and
existing research, analyzes the main incentive methods of the organization to football coaches.
By means of questionnaire survey, the operation status of the incentive mechanism of the
youth coach of the football club is analyzed from the perspective of the coach, and the overall
evaluation of the current incentive mechanism of the youth coach of the football club is
carried out from the perspective of expert evaluation by combining the analytic hierarchy
process and fuzzy comprehensive evaluation method. Combined with the results of the
questionnaire survey and the comprehensive evaluation, this article analyzes and summarizes
the main problems existing in the incentive mechanism of youth coach of C football club,
including unreasonable salary system, imperfect performance management system, lack of
career management and imperfect training system. The incentive mechanism of youth coach
of C football club is optimized from four aspects: salary incentive, performance incentive,
career incentive and training incentive. Finally, it is proposed to establish an incentive
improvement leading group, implement incentive improvement funding support, and establish
an incentive communication feedback mechanism to ensure the effective implementation of
the incentive mechanism optimization plan.
This paper takes C football club as an example, combined with the actual operation of football
club, studies the incentive mechanism of its youth training coaches by using incentive theory
and first-hand research data. The optimization scheme of incentive mechanism proposed has
certain practical reference value for realizing the sustainable development of youth football
training and making football training institutions bigger and stronger.
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