中文摘要
近年来，中国的经济快速发展实现了新的历史跨越，在经济腾飞的背后，社会和
环境的种种问题也逐渐凸显出来，人口老龄化、环境污染、医疗条件不均等使得城镇
居民对健康管理的需求逐渐上升，随着生活水平的提高和消费理念的转变，传统的医
疗模式已经不能满足日益增长的健康需求。老百姓对于健康的需求已经不仅仅是在疾
病的治疗和控制方面，新时代的健康需求更多关注在自身的身心健康以及提高生活质
量方面。与此同时，为了更好的满足人民群众对于美好生活的向往，提倡绿色生活，
国家陆续推出了多项医疗政策，推进医疗改革，不断完善改革措施。健康管理正是在
这种市场和背景下作为一个新兴产业逐渐进入人民群众的视野。在未来健康理念逐渐
走进每家每户人们的心中，健康管理将成为人民纳入日常消费的清单中，再加上不断
增长的医疗需求和政策鼓励支持下，健康管理领域以及相关业务必将存在巨大潜力。
ZKJ健康管理有限公司目前设有健康体检中心中和加盟入驻的蛋白质组学检测
与评价中心。致力于打造个性化的健康管理模式，同时汇集了多家医疗机构资源，拥
有专业的医疗团队和服务团队，可以为客户提供全方位、科学、合理的健康管理体验。
但是作为一家初创企业，相较于其他已成熟发展的连锁民营体检中心和公立医院体检
中心还处于成长阶段，市场份额和经营水平均有待提高，而突如其来的新冠肺炎疫情
对于当下公司的经营和发展也造成了一定程度的影响，因此目前面临着巨大的发展和
生存危机，如何健康快速的发展成为了管理工作中需要解决的关键问题，而制定合适
的发展战略就是解决这一问题的重要手段。
本文以ZKJ健康管理有限公司为例，主要通过PEST以及SWOT这两种分析方法，
围绕着企业内部和外部的发展环境展开综合分析，基于所得的结果得出相应结论，并
形成发展战略运用到实际管理工作中，旨在对ZKJ健康管理公司今后的发展方向和管
理策略上提供一些参考。
关键词：ZKJ健康管理公司发展战略研究；健康管理；健康体检；发展战略

ABSTRACT
In recent years, China's rapid economic development has achieved a new
historical leap. Behind the economic take-off, various social and
environmental problems have gradually become prominent. The aging
population, environmental pollution and unequal medical conditions have
gradually increased the demand of urban residents for health management.
With the improvement of living standards and the transformation of
consumption ideas, the traditional medical model can no longer meet the
growing health needs. People's demand for health is not only in the treatment
and control of diseases, but also in the improvement of their physical and
mental health and quality of life. At the same time, in order to better meet the
people's yearning for a better life and promote green life, the state has
successively launched a number of medical policies to promote medical
reform and constantly improve reform measures. It is in this market and
background that health management, as an emerging industry, gradually
enters the vision of the people. In the future, the concept of health will
gradually enter the hearts of every family. Health management will be
included in the list of people's daily consumption. Coupled with the growing
medical demand and policy encouragement and support, there will be great
potential in the field of health management and related businesses.
At present, ZKJ Health Management Co., Ltd. has a health examination

center and a proteomic detection and evaluation center. It is committed to
creating a personalized health management model. At the same time, it brings
together the resources of many medical institutions and has a professional
medical team and service team, which can provide customers with a
comprehensive, scientific and reasonable health management experience.
Novel coronavirus pneumonia, a public health center, is still growing at a
stage of growth compared with other mature private sector health check-up
centers. The market share and operating level are still improving. The sudden
outbreak of new crown pneumonia has also affected the operation and
development of the company. How to develop healthily and rapidly has
become a key problem to be solved in management, and formulating
appropriate development strategy is an important means to solve this problem.
Taking ZKJHealth Management Co., Ltd. as an example, this paper
mainly carries out a comprehensive analysis around the internal and external
development environment of the enterprise through pest and SWOT analysis
methods, draws corresponding conclusions based on the results, forms a
development strategy and applies it to the actual management work, in order
to provide some references for the future development direction and
management strategy of ZKJ health management company.
Key Words: Research on development strategy of ZKJ health management
company;Health management;Physical examination;Development strategy
。。。以下略