-I- 摘要 作为我国专门生产铝轮毂的第一家企业，中信戴卡历经31年的发展已经具备了 在该行业内的竞争优势。但是面对激烈的市场竞争和顾客需求与偏好的变化，中信戴 卡常常要进行新产品的开发。目前中信戴卡的新产品开发项目的表现仍不能让人满 意，新产品开发项目返工过多、新产品开发周期过长、面向项目的组织结构不合理等 问题严重影响了新产品开发项目的过程和结果，也制约了企业的发展。 为了解决以上问题，本文对中信戴卡新产品开发项目开展研究。新产品开发项目 包含三个架构，即“产品架构-流程架构-组织架构”，三个环节相互影响。在中信戴 卡的OEM生产模式下，产品往往由客户决定。因此要从流程和组织的角度对新产品 开发项目进行优化。首先，本文对中信戴卡公司进行了介绍，梳理本研究的现实背景。 其次，对中信戴卡新产品开发项目的现状进行描述，识别出中信戴卡在新产品开发的 流程和面向新产品开发的组织结构上存在问题。再次，针对业务流程上的问题，利用 设计结构矩阵进行建模求解，得到的优化后新流程在返工距离、返工个数和新产品开 发时间上都得到了大幅度的缩减。针对组织结构上的问题，利用组织设计结构矩阵描 述现有组织结构，并利用谱聚类方法对组织结构进行优化，使信息沟通主要发生在类 内，由专门的项目领导小组成员负责协调，并向项目经理汇报；类间的信息交流减少， 由项目经理负责类间的统筹。组织结构优化方案从信息传递的角度优化了组织结构。 最后，提出了项目优化方案实施的指导方法及实施的保障措施。为了持续改善企业的 新产品开发项目流程，本文提出了中信戴卡流程优化的PDCA循环，保证新产品开 发流程的持续改进，不断提高企业的新产品开发能力。 关键词：中信戴卡新产品开发；新产品开发流程优化；组织结构设计；设计结构矩阵 燕山大学工商管理硕士学位论文 -II- Abstract As the first company specializing in the production of aluminum wheels in China, CITIC Dicastal has already had a competitive advantage in the industry through 31 years of development, but in the face of fierce market competition and changes in customer demand and preferences, CITIC Dicastal often has to develop new products. However, the performance of CITIC Dicastal's new product development project is not satisfactory, the rework of new product development projects, the long development cycle of new products, and the unreasonable organizational structure of the project have seriously affected the development of new product development projects. The process and results also constrain the development of the company. In order to solve the above problems, this paper conducts research on CITIC Dicastal's new product development project. The new product development project consists of three architectures, namely “Product Architecture – Process Architecture – Organizational Structure”, which interact with each other. Under CITIC Dicastal's OEM production model, products are often determined by customers. Therefore, new product development projects need to be optimized from a process and organizational perspective. First of all, this paper introduces CITIC Dicastal Company and sorts out the realistic background of this research. Secondly, it describes the current status of CITIC Dicastal's new product development project, and identifies CITIC Dicastal's problems in the process of new product development and the organizational structure for new product development. Thirdly, for the problem of business process, using the design structure matrix to solve the problem, the new process obtained has been greatly reduced in rework distance, number and time. For the organizational structure problem, use the organizational design structure matrix to describe the problem, and use the spectral clustering method to optimize the organization, so that the information communication mainly occurs in the class, coordinated by the special project leading group members, and reported to the project manager The information exchange between classes is reduced and the project manager is responsible. The organizational structure is optimized from the perspective of information transfer. Finally, the guiding Abstract -III- methods of the implementation of the program and the safeguards implemented are then optimized. In order to continuously improve the company's new product development projects, this paper proposes a PDCA cycle for CITIC Dicastal process optimization, to ensure continuous improvement of the new product development process, and to continuously improve the company's new product development capabilities. Keywords: CITIC Dicastal new product development; product design process optimization; organizational structure design; design structure matrix 目 录 -V- 目 录 摘要 ................................................................................................................................... I Abstract ................................................................................................................................ II 第1章 绪 论 ..................................................................................................................... 1 1.1 研究背景及意义 ................................................................................................... 1 1.1.1 研究背景 .................................................................................................... 1 1.1.2 研究意义 .................................................................................................... 2 1.2 国内外研究现状 ................................................................................................... 3 1.2.1 国外研究现状 ............................................................................................ 3 1.2.2 国内研究现状 ............................................................................................ 6 1.2.3 研究评述 .................................................................................................... 8 1.3 主要内容和研究方法 ........................................................................................... 9 1.3.1 主要内容 .................................................................................................... 9 1.3.2 研究方法 .................................................................................................. 10 第2章 核心概念及理论 .................................................................................................. 12 2.1 新产品开发的涵义及要素 ................................................................................. 12 2.1.1 新产品开发的涵义 .................................................................................. 12 2.1.2 新产品开发的要素 .................................................................................. 13 2.2 业务流程优化的概念及内容 ............................................................................. 14 2.2.1 业务流程优化的概念 .............................................................................. 14 2.2.2 业务流程优化的内容 .............................................................................. 15 2.3 新产品开发流程的特点及优化方法 ................................................................. 15 2.3.1 新产品开发流程的特点 .......................................................................... 15 2.3.2 新产品开发流程优化的方法 .................................................................. 16 2.4 设计结构矩阵工具的应用 ................................................................................. 17 2.5 本章小结 ............................................................................................................. 19 第3章 中信戴卡轮毂新产品开发项目的现状分析 ...................................................... 20 3.1中信戴卡公司简介 .............................................................................................. 20 3.2 中信戴卡轮毂新产品开发流程现状 ................................................................. 21 3.2.1 现有的中信戴卡轮毂新产品开发流程 .................................................. 21 3.2.3 面对现有新产品开发流程的组织结构 .................................................. 24 燕山大学工商管理硕士学位论文 -VI- 3.3中信戴卡轮毂开发流程问题分析 ...................................................................... 26 3.3.1 新