随着社会不断发展，提升全社会公共文化服务能力成为当前的迫切需求。由 于传统公共文化服务体系和用户实际需求脱节，对用户吸引力逐渐下降，虽然政 府不断增加公共文化投入，完善硬件环境以及购买大量资源，但此情况并未完全 改善。此外，随着互联网逐渐走入百姓生活，互联网+公众服务也成为当前社会 新趋势。本文尝试探讨如何利用大数据对公共文化服务体系重新构建，对公共文 化服务进行提升，并且针对基于互联网的新文化空间运营及服务效能进行探讨， 从而创造新的商业价值。 本研究选取 B 公司作为案例，是基于 B 公司当前在公共文化的领先地位，具 有研究的现实意义。本文通过公共文化需求及 B 公司商业模式分析，提出一种在 文化行业可推广的“1+2”建设模式，即构建一个大数据服务中心，实现基于互 联网+新文化空间服务体系和机关效能服务体系，满足市民多层次文化需求。在 此基础上为相关主管单位提供评估监管与决策分析，从而促进公共文化服务效能 提升，形成公共文化服务闭环管理的目标。本文选取 B 公司基于大数据的公共文 化服务体系构建与运营这一案例，借助大数据服务研究新模式下带来的影响和意 义，并运用大数据进行全民服务和机构效能评估，剖析大数据给公共文化运营带 来的价值，为政府及企业利用大数据服务提供建议，为相关产业不断完善提供新 的思路和视角。 关键词： 大数据；公共文化；文化大数据；互联网+文化II Abstract With the continuous development of society, the promotion of public cultural service capabilities of the whole society has become an urgent need. Due to the disconnection between the traditional public cultural service system and the actual needs of users, the appeal to users has gradually declined. Although the government has continuously increased public cultural investment, improved the hardware environment and purchased a large amount of resources, this situation has not completely improved. In addition, as the Internet gradually enters the lives of the people, Internet + public services have become a new trend in the current society. This paper attempts to explore how to use big data to rebuild the public cultural service system, improve public cultural services, and explore new Internet-based cultural space operations and service effectiveness to create new business value. This study selects Company B as a case, based on the current leading position of Company B in public culture, and has the practical significance of research. Based on the analysis of public culture needs and business model of B company, this paper proposes a “1+2” construction mode that can be promoted in the cultural industry, namely, constructing a big data service platform and realizing the Internet-based + new cultural space service system and large The data service operation system meets the multi-level cultural needs of the citizens. At the same time, it provides evaluation and supervision and decision-making analysis for relevant competent units, thereby promoting the improvement of public cultural service efficiency and forming the goal of closed-loop management of public cultural services. This paper selects the case of B company's public data service system based on big data construction and operation, and uses big data service to study the impact and significance brought by the new model, and uses big data to conduct universal service and institutional effectiveness evaluation, and analyze big data to The value brought by public cultural operations provides advice for governments and enterprises to use big data services, and provides new ideas and perspectives for the continuous improvement of related industries. Key Words: Big Data; Public Culture; Cultural Big Data; Internet + CultureIII 目录 摘要..........................................................................................................................................................................I Abstract...................................................................................................................................................................II 第一章 绪论..........................................................................................................................................................1 1.1 研究背景 ..............................................................................................................................................1 1.2 研究意义 ..............................................................................................................................................2 1.3 国内外研究现状.................................................................................................................................3 1.3.1 大数据的概念........................................................................................................................3 1.3.2 大数据公共文化服务的概念及定位 ..............................................................................4 1.3.3 大数据公共文化服务的模式创新...................................................................................5 1.3.4 大数据服务对政府及企业的影响...................................................................................7 1.3.5 文献综述.................................................................................................................................8 1.4 研究方法 ..............................................................................................................................................9 1.5 研究框架和内容.................................................................................................................................9 第二章 相关理论基础.....................................................................................................................................11 2.1 公共文化数据的范围 .....................................................................................................................11 2.1.1 公共文化数据范围定义 ...................................................................................................11 2.1.2 公共文化数据信息内容 ...................................................................................................11 2.1.3 公共文化重点资源库........................................................................................................12 2.2 大数据算法理论概述 .....................................................................................................................13 2.2.1 RFM 模型...............................................................................................................................14 2.2.2 聚焦模型...............................................................................................................................14 2.2.3 关键字推荐模型.................................................................................................................15 2.2.4 价格优化模型......................................................................................................................15 2.3 商业模式理论概述 ..........................................................................................................................16 2.3.1 使命与愿景 ..........................................................................................................................16 2.3.2 商业模式设计......................................................................................................................17 2.3.3 一些重要的商业模式........................................................................................................17 2.4 本章小结 ............................................................................................................................................18 第三章 B 公司公共文化大数据服务体系设计........................................................................................19 3.1 公共文化大数据需求分析 ............................................................................................................19 3.1.1 互联网化服务需求 ............................................................................................................19 3.1.2 内部管理需求.............................................................