为适应人们购物、娱乐、文化、旅游等多元化需求，购物中心应运而生。国内 的购物中心虽然起步晚，但发展极快。很多开发商意识到其中蕴藏的商机，纷纷加 入其中,但由于购物中心规模巨大，建设周期长，投资回收期长，受自然条件、社会 经济条件、行政、心理等因素影响，一旦决策失误将给投资者带来严重的甚至是毁 灭性的损失。从这个角度来说开发购物中心是一种高风险和高收入并存的投资，而 在项目的决策阶段对项目进行可行性研究是避免投资盲目性的关键。 本文首先回顾了购物中心可行性研究的背景和国内外相关研究现状，说明了本 文研究的目的、意义和研究内容。接着介绍了项目建设单位的背景，并以此为基础 运用理论分析与实际分析相结合，定量与定性相结合的方法，对北京YT购物中 心大兴项目实施的可行性进行多角度全方位的分析。具体包括：①从本项目的开发 与国家相关规划、产业政策和市场准入标准的符合性进行可行性分析；②从建设用 地、征地拆迁及移民安置方面进行分析；③项目建设工程方案的可行性分析；④从 资源开发与节能方案及环境和生态影响的角度进行可行性分析；⑤经济和社会影响 分析，并在文章的最后对开发购物中心存在的风险进行预测，并提出应对策略，充 分体现了可行性研究的重要性和必要性。 关键词：购物中心 建设项目 可行性研究II 华 中 科 技 大 学 硕 士 学 位 论 文 Abstract In order to meet the people’s shopping, entertainment, culture, tourism and other diversified needs, shopping center arises at the historic moment. Though domestic shopping center start late, but it develops very quickly. Many developers realized the market’s potential business opportunities and joined in among them immediately. But because shopping center has a huge scale, a long investment pay-back period, construction cycle and it is easily effected by the natural conditions、social economic conditions、administrative factors psychological factors and so on. An decision-making error will bring investors serious even devastating loss. From this Angle，shopping center’s development is a kind of investment which high risk and high income coexist. And in project’s decision-making stage, the feasibility research is the key to avoid the blind investment. Firstly, this thesis reviews the background of shopping center’s feasibility study and the relevant research status at home and abroad, illustrates the purpose and significance of this study and research content. Then it introduces the background of the project’s construction unit. On this basis, this thesis analysis the Beijing YT shopping center’s Daxing project’s feasibility of implementation multi-anglely and comprehensively through the method of theoretical analysis and practical analysis combining and quantitative and qualitative analysis combining. It includes: ① make a feasibility analysis from the project’s development、national relevantly planning and industrial policy and market’s access standard conformance; ② analysis from the aspect of construction land 、land demolition and the migration settlements; ③ The project construction project’s feasibility analysis; ④ make a feasibility analysis from the aspect of resource development 、energy saving plan and environmental and ecological impaction; ⑤ Economic and social impaction analysis. At the end of the thesis, it forecasts the risks of developing a shopping center and puts forward the coping strategies. This fully reflects the importance and necessity of feasibility study. Keywords: Shopping center Project construction Feasibility studyIII 华 中 科 技 大 学 硕 士 学 位 论 文 目 录 摘要........................................................................................................... I Abstract.......................................................................................................II 1 绪 论 1.1 研究背景和意义................................................................................ (1) 1.2 国内外项目可行性研究综述............................................................ (2) 1.3 研究的内容和方法............................................................................ (4) 2 项目建设单位背景 2.1 宜家集团及 YT 集团介绍.................................................................(5) 2.2 YT 购物中心集团介绍 ..................................................................... (7) 3 YT 购物中心与国家发展规划和行业准入标准的符合性分析 3.1 发展规划分析 ................................................................................... (9) 3.2 行业准入分析 ................................................................................. (12) 4 YT 购物中心项目的建设用地分析 4.1 建设地点及选址分析...................................................................... (15) 4.2 土地利用合理性分析...................................................................... (17) 5 YT 购物中心项目建设工程方案 5.1 YT 购物中心项目概况 ................................................................... (18) 5.2 公用设备方案 ................................................................................. (19) 6 资源开发与节能方案及环境与生态分析 6.1 资源开发及综合利用分析.............................................................. (20) 6.2 节能方案分析 ................................................................................. (21) 6.3 环境和生态影响分析...................................................................... (23)IV 华 中 科 技 大 学 硕 士 学 位 论 文 7 经济与社会影响分析 7.1 经济影响分析 ................................................................................. (27) 7.2 社会影响分析 ................................................................................. (36) 结束语...................................................................................................... (38) 致 谢...................................................................................................... (40)