Springer Texts in Business and Economics
Springer Texts in Business and Economics (STBE) delivers high-quality instructional content for under-
graduates and graduates in all areas of Business/Management Science and Economics. The series is
comprised of self-contained books with a broad and comprehensive coverage that are suitable for class
as well as for individual self-study. All texts are authored by established experts in their felds and ofer
a solid methodological background, often accompanied by problems and exercises.
More information about this series at springer/series/10099
V.Kumar
WernerReinartz
Customer
Relationship
Management
Concept, Strategy, and Tools
Third Edition。