关键词企业文化,企业文化建设,企业文化重构
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ABSTRACT
This paper discusses the construction of enterprise culture and the
related theories, including the connotation of enterprise culture, the
function of enterprise culture in China, the development trend of
enterprise culture, enterprise culture connotation, the content that
company culture builds, principle and influence factors, and analyzes the
necessity of developing enterprise culture construction. Then based on
the Austrian Deli company as the research object, analyses and
introduces the company's background and strategy, through the
investigation and review of Austrian Deli corporate culture
reconstruction in spiritual culture, system culture, material culture,
behavior culture problems. Then, combining with the Austrian Deli
corporate culture reconstruction case, put forward Deli corporate culture
reconstruction of the overall train of thought and guiding principle,
discusses the Austrian Deli company spirit culture, system culture,
material culture and staff behavior culture reconstruction of the specific
content. Then, this paper discusses the Austrian Deli corporate culture
and the implementation of security, at the tissue level, Austrian Deli
company to establish the enterprise culture construction work group, the
establishment of corporate culture communication network, set up
enterprise culture construction funds. In the system level, the Austrian
Deli company to improve company performance appraisal and
compensation incentive system, the formulation and implementation of
employee behavior standard system, improve the product quality
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guarantee system. In personnel level, Austrian Deli company selection
transformational talent as enterprise culture construction's leadership,
and adjust the enterprise leadership evaluation index. Deli business
culture implementation is divided into propaganda; organize the
implementation phase, implementation stage and the correct sound stage
five stages. Finally, this paper evaluated the Austrian Deli corporate
culture effect from the staff of the two aspects, which are enterprise
cultural identity and enterprise customers on the company products and
service satisfaction.
KEY WORDS Enterprise culture, enterprise culture construction,
enterprise culture reconstruction
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第1章导论
1.1选题背景
1.2选题目的与意义
1. 3国内外文献综述
1.3.1国外研究现状
1.3.2国内研究现状
1.4论文框架及与研究方法
1. 4. 1论文框架
1.4.2研究方法
1. 5本文的创新点
第2章企业文化建设的相关理论概述
2. 1企业文化的内涵
2. 1. 1企业文化的概念
2. 1. 2企业文化的结构
2.1.3企业文化的分类
2.2企业文化的功能
2. 2. 1激励作用
2.2.2约束作用
2. 2. 3凝聚作用
2.2.4导向与宣传作用
2.3中国企业文化的发展趋势
2.4企业文化建设概述
2. 4. 1企业文化体系的概念
2.4.2企业文化建设的特点
2.4.3企业文化建设的内容
2. 4. 4企业文化建设的原则
2.4.5企业文化建设的内外部影响因素
第3章奥德利公司企业文化建设现状及问题分析
3.1奥德利公司简介
3. 1. 1成立背景
3. 1.2组织架构
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3. 1.3人力资源情况
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3. 1.4公司战略
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3. 1. 5企业文化建设的必要性分析
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3.2存在问题
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3.2.1精神文化方面的问题分析
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3. 2. 2制度文化方面的问题分析
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3. 2. 3物质文化方面的问题分析
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3.2.4员工行为文化方面的问题分析
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第4章奥德利公司企业文化重构的方案设计
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4. 1奥德利公司企业文化重构的总体思路与指导原则
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4. 1. 1总体思路
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4. 1. 2指导原则
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4. 2奥德利公司企业文化重构的具体内容
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4. 2. 1精神文化重构
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4. 2. 2制度文化重构
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4.2.3物质文化重构
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4. 2. 4行为文化重构
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第5章奥德利公司企业文化的实施与保障
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5. 1奥德利公司企业文化的实施阶段
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5.1.1宣传阶段
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5. 1.2组织实施阶段
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5.1.3推行阶段
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5. 1.4纠正完善阶段
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5. 2组织保障
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5.2.1建立企业文化建设工作小组
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5. 2. 2建立企业文化传播网络
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5. 2. 3设置企业文化建设专项资金
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5.3制度保障
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5.3.1完善公司绩效考核和薪酬激励制度
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5. 3. 2完善售后服务制度
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5. 3.3完善公司产品质量保障制度
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5.4人员保障
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II
5. 4. 1选拔变革型人才担任企业文化建设的领导力量
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5.4.2调整企业领导人才的考核指标
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5. 4. 3加强对全体员工企业文化意识的培训
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第6章奥德利公司企业文化重构后的效果评价
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6.1奥德利公司企业文化体系员工认同度调查
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6.1.1问卷设计
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6. 1. 2样本结构
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6. 1. 3问卷统计结果分析
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6. 2客户企业对公司产品与服务的满意度
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第7章结论与展望
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7. 1本文的主要结论
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7.2论文的局限之处
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7.3今后研究工作的展望
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参考文献 57
a 谢 60
nr
硕士学位论文
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