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MBA论文_山东攀登汽车公司经营失败的法商管理研究(57页)

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文本描述
2
山东攀登汽车公司经营失败的法商管理研究
摘 要
随着国内市场化程度不断提高、我国法制环境不断完善,法商管
理是快速发展的企业管理思想。实质是可持续性发展的管理。法商管
理强调法是为商服务的,商要符合法的规定,两只紧密结合,互相促
进。其形成具有一定的必然性,其核心是倡导从之前的追求利益最大
化的“纯商业管理”转变为符合自然发展规律的、可持续发展的“法
商管理”商业管理之道。

本文在自己多年法律研究和法律服务实践经验和知识的基础上,
在充分考虑东营攀登公司面临的内、外部环境,通过态势分析,明确
企业自身的优势、缺陷、机会、威胁、本身存在的问题和可能产生的
风险等,参考法商管理的理论,试图通过运用法商管理的研究方法、
结合调查法、文献研究法、系统科学方法、系统分析法对攀登公司从
成功经营到破产进行深入的研究。

本文试图通过对东营攀登公司经营失败的法商管理分析,找出国
内企业在法商管理方面的缺陷,使得我国企业可以从公司战略发展角
度有所借鉴,能够更好、可持续的发展。

关键词:战略发展;公司战略;法商管理;法律风险ABSTRACT
As domestic marketization constantly improve and the legal system
environment in China is perfecting, law and business management is a
rapid development of enterprise management thoughts. The management of
it is sustainable development. Local management emphasizes the method is
in the service of the business, business to comply with the provisions of the
law, two together, promote each other. Its formation has certain inevitability,
its core is to advocate from pursuing benefit maximization, pure business
management into conforms to the natural law of development, the
sustainable development way of local management business
management.
Based on their legal research and legal services for many years, on the
basis of practical experience and knowledge, give full consideration to
dongying corporate in internal and external environment faced by
companies, through trend analysis, clear enterprise's own advantage, defect,
opportunities, threats, existing problems and possible risk, etc., the
management of the reference point theory, tried to use local management,
the research method and combining with the investigation method,
literature methodology, system science, system analysis method to climb
from a successful company to do some in-depth study of bankruptcy.
This article attempts through to dongying corporate the success or
failure of the company's business management analysis, find out the defects
of domestic enterprises in the local management, makes our country
enterprise can be the reference from the perspective of corporate strategy
development, can better and sustainable development.
KEY WORDS: Strategic Development; Corporate Strategy; Law
and Business Management; The risk of Law