摘要

种业正面临着新的发展形势和发展机遇,如何在国际种业竞争中保持我国

种业实力,确保国家粮食安全,满足人民群众日益增长的物质生活需求,成为

了我国种业企业的重要任务。

本文通过对河南天存种业外部发展环境分析,得出目前我国种业正处在国

家支持,行业快速发展,市场规模扩大的大好机遇期内;通过详细的内部环境

分析,天存种业在推广优良品种、提供高质量种子和强势品牌方面具有较强的

竞争力。

釆用SWOT矩阵分析公司面临的外部机会、威胁和内部具有的优势、劣势,

并将四方面的情况分析,得出公司应釆取SO战略,确定釆取育、繁、推一体

化发展战略,在产业链的前、后环节渗透,并制订具体实施措施。专注于小麦

种子的生产和供应,并提供配套的技术服务,经过几年的发展成为中国最大的

小麦种子供应商。

依据公司层战略定位和战略目标,确定差异化业务层战略,突出优良品种

和优异服务,并对职能层战略进行分解,从5个方面进行研究制订,商业化育

种和生物技术研究、技术服务性市场营销、高质量种子生产管理、横向扁平化

组织结构、体制与机制等。发展战略的实施措施方面主要研究短期战略的实现,

对战略目标的分解实施。

关键词:天存种业“育、繁、推”一体化发展战略小麦种子

Abstract

Abstract

The seed industry is faced with a new development situation and development

opportimities.lt became an important mission for the seed industry enterprise in our

country to keep the power of our country's seed industry to insure national grain

safety and to meet increasing material need of people's life.

In this paper,I had made an analysis of Henan Tiancun seed industry's external

development situation and made a conclusion that,at present,our seed industry is in

the good opportunity because it is supported by government and in a rapid

development,as well as its market is expanding.Besides,I found that Tiancun seed

industry has a stronger competition in spreading good varieties,supplying high

quality seeds and good brand through the analysis of our internal situation.

I used SWOT matrix to analyse the external opportunities and threats as well as

internal advantages and disadvantages.Then I analysed four aspects and decided to

take SO strategy that has a integration of rearing,breeding and boosf'.We need to

permeate each other before and after the industrial chain.At the same time,it requires

to make a specific execute solution.We should focus on production and supply of

wheat seeds and offer matched technical services. We plan to become the largest

supplier in China in a few years.

According to company's strategic orientation and goal,we determined to differ

the business layer,extrude good varieties and excellent services.What's more,we also

need to resolve the function layer.We studied and established five aspects,which are

commercializing breeding, research of biological technology,marketing management

with technical service,management of producing high quality seeds,horizontally

flattening the structure of organization and system. The implementing measures of

the development strategy mainly research the achievement of short-term

strategy.Because we must decompose the implementation of strategic goals.

Key words:Tiancun seed industry,integration of rearing,breeding and

boost,development strategy,wheat seeds.

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