FENBID 400MG 2016 DIGITAL CONNECTION PLAN
Brief Recap
KEY MESSAGE
新上市，止痛更强效
Connection Task
Convert competitive pain-killer users by convincing them that Fenbid 400mg treats pain more effectively due to its strong efficacy. It treats all types of pain effectively via targeting the pain section Role of Connections: Business: Convert users from other Oral WM OTC brands Consumer: Drive Awareness and Trial among existing painkiller users, including competitive users and Fenbid 300 lapsed users
Digital Connection Objective
Convince the consumer of the product benefit in an engaging way. Do deep communication to further educate consumer.
Convincing Fenbid 400mg treats pain more effective due to its strong efficacy. among existing painkiller users Convey in an Interactive way to engage with the consumers
Connection Objective
SoFor Pain Killing, They also crave for EFFECTIVE SOLUTIONS
Team Leader
Coach
Tutor/Mentor
Husband
When they encounter issues in their leisure & working environment, They always turn to the most effective solutions
Consumer Findings
Our TA is playing different roles in various relationship, their life is diversified.
Digital Communication Strategy
Inspire (Campaign Trigger)
Convince (Campaign Main Content)
Deliver：‘ for Pain, Fenbid 400 is your effective solution,’ via digital interaction/visualization
Educate (Vertical & Social Always-On Content) Fenbid 400 contains Ibuprofen, a classic anti-inflammation ingredient that could effectively tackle multiple pains by treating the cause of pain such as inflammation.
Resonate with TA’s existing cognition of ‘I always choose effective solution for my problems’