黑龙江大学硕士学位论文
Abstract
Sino-russian economic and trade cooperation is developing in depth.It is an
important link in the process of connecting One Belt And One Road with the EU
economic union. As an important location for the national strategic development of the
Belt and Road Initiative, Heilongjiang Province provides a broad platform and
opportunity for H Bank to develop its financial business in Russia. Although H Bank
has taken some measures in the development of Russian financial business and made
great progress in business dealings. But H bank has many problems in the financial
business with Russia, such as product homogeneity, outdated service channels, Weak
customer base. The development of H bank's Russian financial business space and the
pace of H bank who follow the "Belt and Road" strategy are all limited. So it is
necessary to study the strategy of H bank on the development of Russian financial
business.
This paper focuses on the development strategy of H Bank's financial business in
Russia. H Bank has made some breakthroughs in the field of Russian financial
business, there are still many problems. This article takes H Bank as the research
object. Under the guidance of many theories, it systematically adopts three main
research methods to analyzes and studies the current situation, existing problems and
causes, internal and external environment of H Bank's financial business development
in Russia. The three main research methods include literature research method,
comparative analysis method and interview analysis method. This paper gives three
aspects of strategy suggestions including products, service channels and customers. In
terms of products, it is suggested to focus on developing products with Russian
characteristics, accelerate the transformation of comprehensive financial services and
strengthen the brand image with Russian characteristics. In terms of service channels,
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黑龙江大学硕士学位论文
it is suggested to deeply integrate fintech, accelerate the updating of service channels,
continuously promote the development of Sino-Russian financial alliance and actively
expand inter-bank business channels. In terms of customers, it is suggested to focus on
the three major Free Trade Area customers in the province, develop key industry
customers, pay attention to cross-border e-commerce multi-park and platform
customers, and do a good job in the classification and selection of customers.And the
author also gives suggestions on safeguard measures from three aspects of risk
management, manpower and technology. It is expected to put forward feasible policy
suggestions for the development of H Bank's financial business in Russia.
Keywords: H Bank; Financial business to Russia; The Belt and Road Initiative
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黑龙江大学硕士学位论文
目录
中文摘要 ........................................................................................................................... I
Abstract.............................................................................................................................II
绪论 ...................................................................................................................................1
一、研究背景 ............................................................................................................1
二、研究目的和意义 ................................................................................................2
（一）研究目的 .................................................................................................2
（二）研究意义 .................................................................................................3
三、国内外研究现状 ................................................................................................4
（一）国外研究现状 .........................................................................................4
（二）国内研究现状 .........................................................................................5
（三）国内外研究评述 .....................................................................................7
四、研究内容和方法 ................................................................................................7
（一）研究内容 .................................................................................................7
（二）研究方法 .................................................................................................9
第一章 相关概念及理论基础 .......................................................................................10
第一节相关概念 ....................................................................................................10
一、营销策略相关内涵 ...................................................................................10
二、金融业务相关内涵 ...................................................................................10
第二节理论基础 ....................................................................................................12
一、战略与营销策略 .......................................................................................12
二、金融业务风险相关理论 ...........................................................................14
本章小结 ..................................................................................................................15
第二章 H银行对俄金融业务现状及问题分析 ...........................................................16
第一节 H银行简介 ................................................................................................16
第二节 H银行对俄金融业务发展现状 ................................................................16
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