首页 > 资料专栏 > 经营 > 管理专题 > 战略管理 > 建设银行供应链金融业务发展策略探讨_MBA硕士范文(56页).rar

建设银行供应链金融业务发展策略探讨_MBA硕士范文(56页).rar

资料大小:4414KB(压缩后)
文档格式:DOC
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2018/10/21(发布于浙江)

类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
摘要
近年来,国内各家商业银行顺应企业发展趋势,积极开展面向供应链的金融
创新,以抢占业务发展的新“蓝海”。作为国内主要商业银行之一,建设银行也
高度关注并积极致力于供应链金融业务领域的探索。因此,从理论层面对建设银
行供应链金融业务进行研究和思考,对于建设银行仍至国内商业银行未来开辟新
的市场空间和盈利模式都具有积极意义和实践价值。
本文运用供应链管理理论、金融创新理论以及SWOT分析模型,以建设银行
为研究对象,在阐述供应链金融内涵与特点的基础上,结合建设银行供应链金融
业务发展现状分析,提出发展供应链金融业务的必要性和策略思考。具体的研究
框架如下:首先,阐述供应链金融创新的背景及内涵,介绍参与主体,对供应链
金融与传统融资业务模式进行了对比分析,同时概述了国内商业银行供应链金融
业务发展现状、主要模式与存在问题;其次,分析了目前建设银行供应链金融业
务的发展状况,包括业务发展概况、核心产品线及目标客户群体、发展模式等,
并在此基础上通过SWOT分析,提出发展供应链金融业务的必要性;最后,在前
文分析的基础上,提出建设银行应发挥既有优势,有效把握市场机遇,从明确发
展思路与目标定位;发挥优势,推进产品研发,构筑全覆盖的产品线;抢抓机遇,
细分市场,提供综合性金融服务方案;补齐短板,制度到位,健全配套业务政策
以及强化管理,以流程控制为核心,提升风险防范能力等五个方面提出针对性的
对策建议。
关键词:建设银行;供应链金融;探讨
Abstract
Conforming to enterprises' development trend, Chinese commercial banks grasp
the business opportunity and actively carry out supply-chain-oriented financial
innovation for the purpose of occupying the new blue ocean of business
development As one of the major commercial banks in China, China Construction
Bank also pay high attention on and devote to the research on the supply chain
financial business. Therefore, the study on the supply chain financial business of
China Construction Bank on theory, are of positive significance and practical value to
the approaching development of new market space and profit model of China
Construction Bank, still to other commercial banks in China.
This paper takes China Construction Bank as the research subject to bring
forward the necessity and strategic thinking of developing supply chmn financial
business based on the statement of the supply chain finance's connotation and
characteristics combined with the analysis on current development situation of the
supply chain financial business through the use of financial innovation theory, supply
chain management theory and SWOT mialytical model. The specific research frame is
as follows: firstly, stating the background and connotation of supply chain financial
innovation,introducing the participants, analyzing and comparing the supply chain
finance and traditional financial business pattern,as well as summarizing the current
development situation, principal mode and existing problems of the supply chain
financial business of Chinese commercial banks; secondly, bringing forward the
necessity of developing supply chain financial business by SWOT analysis on the
basis of the analysis on current development situation of the supply chain financial
business of China Construction Bank; finally, proposing targeted countermeasures and
suggestions on development ideas, product innovation, comprehensive financial
service,matching systems and risk management etc. based on the above analysis.
Keywords: China Construction Bank; Supply Chain Finance; Development Strategies