I 摘要 船舶代理是港口海运业务中的重要环节。舟山港吞吐量连续增长，港口经济发展迅 速。在浙江自贸区落地发展的背景下，大批便利措施对港口航运及配套服务产生巨大促 进作用。在原有业务快速增长的同时，新的市场也不断开辟。政策以及市场环境的变化 也为舟山船舶代理企业带来很多机遇与挑战。在新增的市场份额中占据主动，更加贴合 客户服务需求是目前舟山船舶代理企业迫切需要解决的问题。 本文以舟山港船舶代理企业为研究对象。通过对自贸区背景下港口航运及配套服务 业的发展趋势分析，总结舟山船舶代理企业面临的经营变化趋势。对舟山船舶代理企业 发展现状进行总结，分析影响企业发展的因素。本文选取PEST分析方法，研究船舶代 理企业面临的外部环境。将舟山船舶代理企业主要服务船舶按照种类分别进行市场发展 情况分析。分析船舶代理企业在自贸区背景下，在政策法规、行业管理、新增企业等变 化中用好政策技术等优势的途径。舟山港可以从引入合作企业、挖掘信息手段潜力、公 用业务数据服务、完善法律管理保障体系、做好配套服务等方面采取相应措施来提升船 代企业竞争力，更好适应自贸区发展趋势。 关键词：自贸区；政策影响；船舶代理；竞争力 Abstract II Abstract Shipagentisanimportantpartofportshippingbusiness.ThethroughputofZhoushan porthasincreasedcontinuously,andtheporteconomyhasdevelopedrapidly.Underthe backgroundofthedevelopmentofthefreetradezone,alargenumberofconvenience measureshavealsogreatlypromotedportshippingandsupportingservices.Withtherapid growthoftheoriginalbusiness,newmarketsareconstantlyopeningup.Thechangeofpolicy andmarketenvironmentalsobringsmanyopportunitiesandchallengesforshippingagency enterprises.ItisurgentforZhoushanshippingagencyenterprisestosolvetheproblemof takingtheinitiativeinthenewmarketshareandmeetingtheneedsofcustomerservice. ThisthesistakesZhoushanshippingagencyenterprisesastheresearchobject.Basedon theanalysisofthedevelopmenttrendofportshippingandsupportingserviceindustryunder thebackgroundoffreetradezone,thisthesissummarizesthetrendofoperationfacedby shippingagencyenterprises.Thisthesissummarizesthedevelopmentstatusofagent enterprisesandanalyzesthecommoncharacteristicsofenterprises.ThisthesischoosesPEST analysismethodtostudytheexternalenvironmentfacedbyshippingagententerprises.The mainserviceshipsofZhoushanshippingagencyenterprisesareanalyzedaccordingtotheir marketdevelopment.Thispaperanalyzesthewaystomakegooduseoftheadvantagesof policyandtechnologyinthechangesofpolicies,regulations,industrymanagementandnew enterprisesunderthebackgroundoffreetradezone.Zhoushanportcantakecorresponding measurestoimprovethecompetitivenessofshippingagencyenterprisesandbetteradaptto thedevelopmenttrendoffreetradezonefromtheaspectsofintroducingcooperative enterprises,tappingthepotentialofinformationmeans,publicbusinessdataservices, improvingthelegalmanagementguaranteesystemandsupportingservices. KeyWords:freetradezone;policyimpact;shippingagency;competitiveness 目录 III 目录 第一章绪论.............................................................................................................................1 1.1研究背景及意义.......................................................................................................1 1.1.1舟山港口经济发展迅速...............................................................................1 1.1.2浙江自贸区政策出台和落地.......................................................................1 1.1.3舟山代理企业发展面临新环境...................................................................2 1.1.4研究意义.......................................................................................................3 1.2本文的创新与不足...................................................................................................4 1.2.1创新之处.......................................................................................................4 1.2.2存在不足.......................................................................................................5 1.3研究方法和思路.......................................................................................................5 1.4技术路线...................................................................................................................6 第二章理论基础与文献综述.................................................................................................7 2.1浙江自贸区政策影响研究.......................................................................................7 2.2船舶代理企业相关研究...........................................................................................8 2.3企业竞争力及评价相关研究.................................................................................11 2.4船舶代理行业相关理论研究.................................................................................13 第三章船舶代理企业发展现状分析...................................................................................15 3.1船舶代理企业业务简介.........................................................................................15 3.2舟山港口发展概况.................................................................................................16 3.3舟山船舶代理企业影响因素分析.........................................................................18 3.3.1PEST分析应用简介....................................................................................18 3.3.2政策法律环境影响因素分析.....................................................................19 3.3.3经济环境影响因素分析.............................................................................21 3.3.4社会文化环境影响因素分析.....................................................................22 3.3.5技术环境影响因素分析.............................................................................22 3.4舟山船舶代理企业发展分析.................................................................................23 3.4.1舟山港船舶代理企业发展特点.................................................................23 3.4.2舟山港船舶代理企业发展短板.................................................................24 3.4.3舟山船舶代理企业发展现状总结.............................................................26 第四章自贸区对船舶代理业务的影响分析.......................................................................28 4.1装卸货船舶数量影响分析.....................................................................................28 4.1.1分析对象的选取说明.................................................................................28 目录 4.1.2货物吞吐量影响分析方法.........................................................................28 4.2舟山港装卸货船舶发展情况分析.........................................................................29 4.2.1舟山港吞吐量情况分析.............................................................................29 4.2.2舟山港装卸货船舶分析结论.....................................................................34 4.3修理船舶影响分析.................................................................................................35 4.4加油船舶影响分析.................................................................................................36 第五章竞争力提升举措.......................................................................................................38 5.1支持船舶代理企业与本地项目的长期合作.........................................................38 5.1.1鼓励本地项目对接长期船舶代理合作.....................................................38 5.1.2提升修理船舶服务精细化水平.................................................................38 5.1.3加强船舶供油政策和市场推广.................................................................39 5.2优化船舶信息申报平台.........................................................................................39 5.2.1完善平台服务对象范围.............................................................................39 5.2.2完善平台功能模块.....................................................................................40 5.2.3联通其他信息平台.......................................................................................41 5.3推进建立自贸区船舶服务数据库.............