近年来，随着网络信息技术的迅速发展，新媒体沟通成为当前团队沟通的重要方 式之一，特别是企业组织呈现扁平化特征和远距离工作状态，使得许多实体团队逐渐 虚拟化。这种现象增加了团队对新媒体技术的依赖，致使新媒体沟通成为管理的重要 手段。如何通过有效的媒介进行沟通，提高团队沟通的效果，对于企业的管理者来说 具有非常重要的意义。因此，本文在对相关研究文献进行梳理的基础上，运用新媒体 理论、媒介丰富度理论和团队沟通理论，采用实证研究方法，研究新媒体沟通形态在 不同任务类型下对团队沟通效果的影响差异，以期为今后的相关研究和团队管理实践 提供借鉴和参考。 本研究构建了新媒体沟通形态与团队沟通效果的概念模型，结合新媒体特征，将 微信、微博、QQ三种即时通讯软件作为新媒体介质，以电子文本、音频、视频和共 享空间四种形式为不同沟通形态，以企业团队中的团队成员为研究对象，研究新媒体 沟通形态在不同任务类型下对团队沟通效果的影响差异。通过问卷调查，并使用SPSS 22.0对收集到的数据进行分析，检验变量之间可能存在的关系假设，最后得出3个主 要结论： （1）新媒体沟通形态具有不同的媒介丰富度和信息处理能力； （2）在观点创造型任务中，新媒体沟通形态对团队沟通效果有正向影响，其中 电子文本对团队的沟通频率影响相对较大，共享空间对团队的沟通质量影响相对较大； （3）在决策型任务中，新媒体沟通形态对团队沟通效果有正向影响，其中音频 对团队的沟通频率和沟通质量影响相对较大。 研究发现，不同新媒体沟通形态对团队沟通效果会产生不同的影响，合理运用各 形态有利于提高团队沟通效果。根据实证分析结果，从团队成员个人和团队整体两个 角度，给出合理运用新媒体沟通形态以优化团队沟通效果的相关建议。 关键词：新媒体沟通；沟通形态；团队沟通；沟通效果 III Abstract In recent years, with the rapid development of network information technology, new media communication has become one of the important ways for current team communication. In particular, the organization's flat features and long-distance work status have led to the gradual virtualization of many physical teams. This phenomenon has increased the team's reliance on new media technologies, making new media communication an important means of management. How to communicate through effective media and improve the effectiveness of team communication is of great significance to the managers of enterprises. Therefore, based on the combing of relevant research literatures, this paper uses new media theory, media richness theory and team communication theory, and uses empirical research methods to study the influence of new media communication forms on team communication effects under different task types. In order to provide experience and reference for future related research and team management practices. This study constructs a conceptual model of new media communication form and the effect of team communication. Combining with new media features, three kinds of instant messaging software: WeChat, Weibo, QQ are used as new media, with different forms of electronic text, audio, video and shared space, and the team members in the enterprise team are taken as research objects to study the influence of the new media communication form on the effect of team communication under different task types. Through the questionnaire survey, and using SPSS22.0 to analyze the collected data, test the possible relationship hypotheses between the variables, and finally draw three main conclusions: (1) New media communication forms have different media richness and information processing capabilities; (2) In the opinion-creating task, the new media communication form has a positive impact on the effect of team communication. The electronic text has a relatively large influence on the team communication frequency, and the sharing space has a relatively large influence on the team communication quality; (3) In the decision-making task, the new media communication form has a positive impact on the effect of team communication, and the audio has a relatively large influence IV on the team communication frequency and communication quality. The study found that different new media communication forms have different influence on the effect of team communication, and the rational use of each form is conducive to improving team communication. According to the results of empirical analysis, from the perspective of team members and the whole team, the relevant suggestions for rational use of new media communication forms to optimize team communication results are given. Key words: New media communication; Communication form; Team communication; The effect of communication V 目 录 摘要 ................................................................................................................................. I Abstract ................................................................................................................................ III 第一章 绪论 .................................................................................................................... - 1 - 1.1 研究背景与研究意义 ............................................................................................... - 1 - 1.1.1 研究背景 ......................................................................................................... - 1 - 1.1.2 研究问题的提出 ............................................................................................. - 1 - 1.1.3 研究意义 ......................................................................................................... - 2 - 1.2 研究内容与技术路线 ............................................................................................... - 3 - 1.2.1 研究内容 ......................................................................................................... - 3 - 1.2.2 技术路线图 ..................................................................................................... - 4 - 1.3 研究方法与创新点 ................................................................................................... - 4 - 1.3.1 研究方法 ......................................................................................................... - 4 - 1.3.2 研究创新点 ..................................................................................................... - 7 - 1.4 本章小结 ................................................................................................................... - 7 - 第二章 相关研究综述 .................................................................................................... - 9 - 2.1 新媒体及其沟通形态 ............................................................................................... - 9 - 2.1.1 新媒体的定义 ................................................................................................. - 9 - 2.1.2 新媒体及其沟通形态的分类 ......................................................................... - 9 - 2.1.3 新媒体在沟通中的优势 ............................................................................... - 10 - 2.1.4 新媒体沟通形态的特征 ............................................................................... - 10 - 2.2 团队沟通及其效果 ................................................................................................. - 14 - 2.2.1 团队沟通的定义 ........................................................................................... - 14 - 2.2.2 团队沟通中存在的问题 ............................................................................... - 15 - 2.2.3 团队沟通的重要性 ....................................................................................... - 15 - 2.2.4 团队沟通效果的测量指标 ........................................................................... - 15 - 2.3 新媒体沟通形态对团队沟通效果的影响 ............................................................. - 17 - 2.3.1 新媒体应用对团队沟通效果的影响 ........................................................... - 17 - 2.3.2 不同沟通形态对团队沟通效果的影响 ....................................................... - 17 - 2.3.3 任务类型对团队沟通效果的影响 ............................................................... - 18 - VI 2.4 本章小结 .................................................