Study on Development Strategy of Ningbo Lulu Visual Technology Company With the deepening of China's economic system reform, high-tech enterprises have experienced unprecedented rapid development in recent years. At present, as an important component of the market economy, high-tech enterprises must follow the rules of market in all their production and business activities. This means that high-tech enterprises can no longer rely entirely on the support and protection of state policies. But must grow and grow on their own in the fierce market development. As we all know, the science of development strategy often determines the success or failure of an enterprise. Therefore, it is not only the high-tech enterprises in our country that actively seeking countermeasures for the development of high-tech enterprises, but also rapidly improve the competitive management level of the high-tech enterprises as well. In the new market environments, it is an important task for enterprises to survive and achieve sustainable development, which is the only way for enterprises to seek development. Through the research, it is found that there are huge market opportunities and challenges in Ningbo Lulu Video Communication Company. For the sake of the future development of the enterprise, we hope to take the lead in the fierce competition in the market. Ningbo Lulu Video Communication Company has been committed to product research and development, while seeking the growth of high-tech enterprises. The company has created a unique growth model, which plays a vital role in the future development of company. IV In the course of the research, in order to study the subject more rigorously, this paper used the literature research and case study method, starting from the current conditions of Ningbo Lulu Video Communication Company, based on the theory research of strategic management. This paper analyzes and summarizes the internal and external environment of the company and the development strategy of company by using Porter's five-force model and PEST. At the same time, by analyzing the macro environment and the industry environment of the software video conference market, the paper discusses the breakthrough point of the development strategy of the enterprise, and clarifies the strategic goal based on the related theory of the enterprise strategic management. Integrated strategic capital source, choose the strategic path, and then determine the strategic positioning of the enterprise, strategic objectives, the development of market segmentation and customer satisfaction as the center of marketing development strategy. To establish a development strategy based on Internet thinking, strengthen the strategic management of enterprises, and finally formulate development strategies and implement strategic measures. The advantages and disadvantages of Ningbo Lulu Video Communication Company and the development trend of system integrator in the future are obtained. At the same time, the development strategy of company is analyzed and summarized, and the development strategy of company is further designed. Through research, the author believes that Ningbo Lulu Video Company can implement the "cost leading" strategy, reduce the cost and apply it to all aspects of business activities, from product design to material procurement. During the whole process of product sale and after-sales service, the cost is controlled at all times and the overall cost is the lowest. As well as the "specialization" strategy, taking the various divisions of the company as the platform, respectively connecting the different professional areas or subdivision specialties in the main business of the company, launching specialized marketing and specialized project management, use V different business approach with different industries, segment the markets into different fields then specially strengthened, and each business department should combine the different needs of different industries for remote video communication, which can not only reflect the comprehensive performance of the company's products, but also customize the development of different areas. Jointly support the development of the company's comprehensive main business. Based on the analysis of external macro environment, industrial environment and internal management environment of Ningbo Lulu Video Communication Company, the overall strategy, strategic realization approach and basic competitive strategy are put forward in accordance with the actual situation of the company. On the basis of this, the paper puts forward some relevant safeguard measures, such as optimizing the organizational structure of the company, rationally allocating the human resources of the company, and establishing the company's corporate culture, so as to provide a reference for the development of Ningbo Lulu Video Communication Company. To provide ideas for the development strategy of the same type of enterprises