远程集团有限公司是一家经营了近二十年的企业，主要从事物流方面的业务， 在此基础上集团也发展了农资、港口以及装卸业务。目前随着国家对物流行业越 来越多的政策支持以及地区间基础交通设施和互联网设施的发展，物流行业变得 更加智慧化和互联网化，这将会使得该行业中涌现出更多的细分市场空间，也会 创造出更大的市场机会。这同样也是远程集团这样的物流公司将企业发展壮大的 最好时机。因此本文对江津远程集团这样的中小物流企业进行详细分析，并有针 对性的制定企业发展战略。 本文首先对所选取的实例研究对象——江津远程集团有限公司进行了详细 分析，对该企业的发展过程进行了介绍，同时也对企业所处的外部宏观环境和内 部环境进行研究；在企业内外部环境分析的基础上，得出SWOT矩阵，据此得出 适合企业的SO战略、WO战略、WT战略以及ST战略；在此基础上本文针对公司 目前存在的问题提出合适的战略规划，同时分析了大数据背景下企业总体发展战 略的选择问题以及竞争战略选择问题；最后总结了上述研究工作，针对目前的研 究不足对未来可能的研究工作进行展望。 本文的研究工作，可以为我国物流中小企业在不同发展阶段中可能出现的运 营管理、人员和组织结构规划等问题提供相对可行且有针对性的发展战略建议， 及时进行管理制度改革、人才优化、技术创新和企业文化革新，提升企业产品和 服务的市场竞争力，延长企业寿命，实现可持续的发展。此外，对于同处于物流 行业的企业，其如何选择合适的发展战略以提升企业活力、保持经营的持续性和 市场竞争力，都可以在本文找到依据。 关键词：远程集团；发展战略；物流 II RESEARCHONDEVELOPMENTSTRATEGYOFREMOTEGROUP ABSTRACT RemoteGroupCo.,Ltd.isanenterprisethathasoperatedfornearlytwodecades, mainlyengagedinlogisticsbusiness.Onthisbasis,theGrouphasalsodeveloped agriculturalmaterials,portsandloadingandunloadingoperations.Atpresent,with theincreasingpolicysupportofthecountryforthelogisticsindustryandthe developmentofinterregionalinfrastructureandInternetfacilities,thelogistics industryhasbecomemoreintelligentandInternetized,whichwillmakemoredetails emergeintheindustry.Dividingthemarketspacewillalsocreategreatermarket opportunities.ThisisalsothebesttimeforalogisticscompanysuchasRemotegroup todevelopandgrowthecompany.Therefore,thisarticlemakesadetailedanalysisof smallandmedium-sizedlogisticsenterprisessuchasJiangjinRemoteGroup,and formulatestheenterprisedevelopmentstrategyinatargetedmanner. ThisarticlefirstanalyzestheselectedcasestudyobjectJiangjinRemoteGroup Co.,Ltd.indetail,introducesthedevelopmentprocessoftheenterprise,andalso studiestheexternalmacroenvironmentandinternalenvironmentinwhichthe enterpriseislocated;Basedontheanalysisoftheexternalenvironment,theSWOT matrixis??obtained,andtheSOstrategy,WOstrategy,WTstrategyandST strategysuitablefortheenterpriseareobtainedaccordingly.Inthecontextofbigdata, thechoiceofthecompany'soveralldevelopmentstrategyandthechoiceof competitionstrategyaresummarized.Finally,theaboveresearchworkissummarized, andthefutureresearchworkisprospectedforthecurrentresearchshortage. Theresearchworkinthispapercanproviderelativelyfeasibleandtargeted developmentstrategysuggestionsfortheoperationalmanagement,personneland organizationalstructureplanningthatmayoccurindifferentstagesofdevelopmentof China'slogisticsSMEs,timelymanagementsystemreform,talentoptimization, III technologicalinnovationandcorporateculturalinnovation,enhancethemarket competitivenessofenterpriseproductsandservices,extendthelifeoftheenterprise, andachievesustainabledevelopment.Inaddition,forcompaniesinthelogistics industry,howtochoosetheappropriatedevelopmentstrategytoenhancethevitality oftheenterprise,maintainbusinesscontinuityandmarketcompetitivenesscanbe foundinthisarticle. Keywords:RemoteGroup;developmentstrategy;logistics IV 目录 摘要............................................................................................................................I Abstract........................................................................................................................II 第一章绪论..................................................................................................................1 1.1研究背景..........................................................................................................1 1.2研究意义..........................................................................................................2 1.3文献综述..........................................................................................................3 1.3.1物流产业发展研究综述......................................................................3 1.3.2港口产业发展研究综述.......................................................................4 1.3.3装卸产业发展研究综述.......................................................................4 1.3.4农资产业发展研究综述.......................................................................5 1.4研究方法..........................................................................................................6 1.5研究框架..........................................................................................................6 第二章江津远程集团简介及行业发展趋势..............................................................8 2.1公司基本情况..................................................................................................8 2.2物流行业发展趋势........................................................................................10 2.2.1国内物流行业发展趋势.....................................................................10 2.2.2大数据背景下物流行业发展趋势.....................................................13 2.3江津远程集团所处行业发展趋势................................................................13 2.3.1重庆物流行业发展趋势....................................................................13 2.3.2农资业务发展趋势............................................................................15 2.3.3装卸业务发展趋势............................................................................16 2.3.4港口业务发展趋势............................................................................17 第三章江津远程集团内外部环境分析....................................................................18 3.1公司内部环境................................................................................................18 3.1.1公司财务状况.....................................................................................18 V 3.1.2公司人员结构.....................................................................................19 3.1.3公司组织结构.....................................................................................23 3.2公司外部环境................................................................................................24 3.2.1江津远程集团PEST分析.................................................................24 3.2.2江津远程集团产业环境分析.............................................................29 第四章企业发展战略选择........................................................................................32 4.1江津远程集团SWOT矩阵分析..................................................................32 4.2企业愿景........................................................................................................34 4.3企业总体战略...............................................................................................35 4.4企业竞争战略...............................................................................................37 第五章江津远程集团发展战略实施策略................................................................41 5.1生产营运策略...............................................................................................41 5.2产品研发策略...............................................................................................41 5.3财务融资策略...............................................................................................41 5.4人力资源管理策略.......................................................................................41 5.5营销与宣传策略...........................................................................................42 5.6组织架构变动策略......................................