摘要.......................................................................................................................................I Abstract.......................................................................................................................................II 第一章绪论...............................................................................................................................1 1.1论文研究背景及目的意义..................................................................................................1 1.2国内外研究现状..................................................................................................................2 1.3论文的方法和主要内容......................................................................................................7 第二章甘肃百佳商贸有限公司内部环境分析.......................................................................8 2.1公司概况..............................................................................................................................8 2.2内部因素评价矩阵............................................................................................................13 第三章甘肃百佳商贸有限公司外部环境分析.....................................................................15 3.1宏观环境分析....................................................................................................................15 3.2行业分析............................................................................................................................18 3.3竞争态势矩阵分析............................................................................................................23 第四章甘肃百佳商贸有限公司战略选择.............................................................................26 4.1SWOT分析........................................................................................................................27 4.2建立SWOT矩阵..............................................................................................................31 4.3基于SWOT的量化模型..................................................................................................32 第五章甘肃百佳商贸有限公司战略制定与实施.................................................................38 5.1公司愿景............................................................................................................................38 5.2战略目标............................................................................................................................38 5.3战略风险分析....................................................................................................................38 5.4业务战略............................................................................................................................39 5.5职能战略............................................................................................................................41 结论...........................................................................................................................................44