我国已成为全球最重要的新兴保险大国，人才是行业发展的核心优势和关键所在。 公司的竞争离不开人才的竞争，近年来保险行业快速发展，对人才需求强烈。但行业人 员大出大进，尤其是中小保险公司，由于自身品牌、规模、发展等因素的限制，人员招 聘工作效果并不理想。如何提升招聘效果，是广大中小保险公司的当务之急，本文意在 对此项工作进行分析和探讨。 HZ保险公司是中小型保险公司的代表，本文以HZ保险公司为例，通过对HZ保险 公司目前的招聘现状进行分析，并运用问卷调查、员工访谈等方式进行数据归纳，发现 公司在员工招聘规划、招聘岗位职责描述、招聘渠道和流程管理、招聘团队专业度、培 训及激励机制等几方面不同程度的存在一些问题。随后，提出针对性的改进意见，从制 定科学合理的人力规划，健全招聘管理制度，优化招聘管理流程，建立灵活的薪酬制度 及多元激励机制等。为了上述举措有效落地，公司需在组织、制度和资源、技术方面给 予保障，最终实现为企业搭建培养符合公司价值观的人才梯队，为公司的发展奠定坚实 的人才基础。 HZ保险公司的一些问题在保险行业的中小型公司中也有一定的共性，希望这些建 议对于行业中的类似问题有些许的借鉴作用，进而推动保险行业实现更好的发展。 关键词：HZ保险公司，招聘现状，招聘优化 II Abstract Chinahasbecometheworld'smostimportantemerginginsurancecountry,andhuman resourcesarethecoreadvantageandkeytothedevelopmentoftheindustry.Recently，human talentsarebecomingmoreinseparablefromthecompanycompetitions.Theinsurance industryhasdevelopedrapidly,andthereisastrongdemandfortalents.However,becausethe industries,especiallysmallandmedium-sizedinsurancecompanies,arelimitedbythefactors oftheirbrand,sizeanddevelopment,therecruitmentworkisnotideal.Howtoimprovethe recruitmenteffectisthetoppriorityofthemajorityofsmallandmedium-sizedinsurance companies.Thisarticlewillanalyzeanddiscussthisworksspecifically. TheHZcompanyisarepresentativeofsmallandmedium-sizedinsurancecompanies. ThisarticletakesHZcompanyasanexampletoanalyzethecurrentrecruitmentstatusofHZ companybyusingquestionnairesurveysandemployeeinterviewsandsummarizethedata. Theaimistofindthestandardsandrequirementsofthecompanyinrecruitmentplanning, channelmanagement,employeerecruitmentconditions,andtheproblemsaboutrecruitment processmanagement,recruitmentteamprofessionalism,andfollow-upcare,trainingand incentivemechanism.Thearticlewillthenputforwardtargetedimprovements,includingthe formulationofscientificandreasonablemanpowerplanning,andperfectrecruitment Managementsystem,optimizetherecruitmentmanagementsystem,establishaflexiblesalary andwelfareretentionmechanism,usecultureanddetailstoattractandretaindevelopment talents,andstrengthenemployeeinductionguidanceandprobationperiodcounseling.In ordertoimplementtheabovemeasures,thecompanyshouldprovideguaranteesinconcepts, systemsandresources.Thefinalaimistorealizetheestablishmentofatalentechelonthat trainsthecompanyinlinewiththecompany’svaluesandprovidesasolidhumanbaseforthe company’sdevelopment. Additionally,therearecertaincommonalitiesamongsmallandmedium-sizedcompanies intheinsuranceindustry.Itisexpectedthatthesesuggestionscanbereferencesforsimilar problemsintheindustry,andthenpromotetheinsuranceindustrytoachievebetter development. Keywords：Insurancecompany,RecruitmentManagement,RecruitmentOptimization III 目录 第一章绪论.............................................................................................................................1 1.1研究背景及目的............................................................................................................1 1.1.1研究背景..............................................................................................................1 1.1.2研究目的..............................................................................................................2 1.2国内外研究现状............................................................................................................3 1.2.1国外研究现状......................................................................................................3 1.2.2国内研究现状......................................................................................................4 1.3研究内容方法和思路....................................................................................................7 1.3.1研究内容..............................................................................................................7 1.3.2研究方法..............................................................................................................7 1.3.3研究思路..............................................................................................................8 第二章企业招聘流程及相关理论.........................................................................................9 2.1招聘及其主要流程........................................................................................................9 2.1.1制定招聘计划......................................................................................................9 2.1.2发布招聘信息....................................................................................................10 2.1.3候选人集中面试................................................................................................10 2.1.4录用员工和评价反馈........................................................................................10 2.2相关理论.....................................................................................................................11 2.2.1人岗匹配理论....................................................................................................11 2.2.2胜任力模型理论................................................................................................12 2.2.3奥尔德弗的ERG理论......................................................................................12 2.2.4麦克利兰的成就需要理论................................................................................13 2.2.5行为决策理论...................................................................................................14 第三章HZ保险公司员工招聘管理现状分析....................................................................15 3.1HZ保险公司的基本状况............................................................................................15 3.1.1公司概述............................................................................................................15 3.1.2公司组织架构....................................................................................................15 3.1.3公司人员结构及职级体系分布........................................................................16 3.1.4公司人员入职和离职情况分析........................................................................19 3.2公司现阶段招聘现状分析...................................................................................21 3.3HZ保险公司员工招聘问卷调查...............................................................................24 3.3.1问卷调查的对象................................................................................................24 3.3.2问卷调查的内容................................................................................................24 3.3.3问卷基本信息特征分析....................................................................................25 IV 3.3.4问卷调查数据分析及结果................................................................................29 3.4公司招聘管理问题存在的原因..................................................................................36 3.4.1招聘渠道匹配度不好........................................................................................36 3.4.2缺乏必要的招聘规划........................................................................................36 3.4.3招聘岗位职责分析描述不准确........................................................................37 3.4.4招聘流程过长....................................................................................................37 3.4.5招聘团队专业化程度不高................................................................................38 3.4.6员工培养与激励机制不健全......