近几年，随着“绿色发展”理念被纳入基本国策、“绿水青山就是金山银山” 理论的不断丰富，伊春市在推进“生态立市、产业兴市”可持续发展战 略的过程 中，引进了“上大压小、超低排放、热电联产”的现代化企业——华能伊春热电 有限公司，替代了伊春现有的 2 座小型热电厂及分散小锅炉。但如何实施绿色经 营， 公司仍面临着诸多的实际问题和困难。本文以华能伊春热电有限公司为研究 对象，以其绿色经营战略为研究内容，采用了文献梳理法、调查研究法、PEST 分 析法等方法分析了公 司的经营现状及有关问题、外部环境，结合 SWOT 分析法、 定量战略计划矩阵（QSPM）分析法等制定了该公司的绿色经营战略及相关保障 措施，进而为我国热电企业的绿色经营 发展道路提供借鉴。 关键词：华能伊春热电有限公司；绿色经营；经营战略黑龙江大学硕士学位论文 II Abstract In recent years, along with the development of “green ” concept included in the basic national policy, the theory of “green water castle peak is the jinshan yinshan”constantly enrich, Yichun in advancing the “ecological city, industry city” in the process of sustainable development strategy, the introduction of “big pressure on small, low emissions, cogeneration” of the modern enterprise, Huaneng Yichun Thermal Power co., LTD., replacing the Yichun existing two small thermal power plant and scattered small boilers. But how to carry out green management, the company still faces many practical problems and difficulties. Taking Huaneng Yichun Thermal Power co., LTD as the research object, with its green management strategy as the research content, using the method of literature review, survey method, such as PEST analysis methods to analyze the present situation and related problems in the management of the firm, the external environment, combined with the SWOT analysis method, the quantitative strategic planning matrix (QSPM) analysis to formulate the business strategy of the company's green and relevant safeguard measures, and then for the thermal power enterprises in our country’s green management development path. Keywords：Huaneng Yichun Thermal Power Co., Ltd.; Green operation; Operation strategy目录 III 目录 中文摘 要...........................................................................................................................I Abstract............................................................................................................................. II 绪 论...................................................................................................................................1 一、研究的背 景.......................................................................................................1 二、研究的目的和意 义...........................................................................................1 （一）研究的目 的...........................................................................................1 （二）研究的意 义...........................................................................................2 三、国内外研究现 状...............................................................................................2 （一）国外研究现 状.......................................................................................2 （二）国内研究现 状.......................................................................................3 （三）研究现状评 述.......................................................................................4 四、主要内容和研究方 法.......................................................................................5 （一）主要内 容...............................................................................................5 （二）研究方 法...............................................................................................6 第一章 相关理论概 述.....................................................................................................8 第一节 企业绿色经营及相关理 论.........................................................................8 一、企业绿色经营概 念...................................................................................8 二、循环经济理论与绿色价值链理 论...........................................................9 第二节 经营战略及相关理 论...............................................................................10 一、企业经营战略概 念.................................................................................10 二、核心竞争力理论与资源基础理 论.........................................................10 第三节 热电联产概 念...........................................................................................11 一、热电联产基本内 涵.................................................................................11 二、热电联产的优越 性.................................................................................11 三、热电联产存在的不利因 素.....................................................................12黑龙江大学硕士学位论文 IV 本章小 结.................................................................................................................13 第二章 华能伊春热电有限公司绿色经营现状 及主要问题与成因...........................14 第一节 华能伊春热电有限公司绿色经营现状.................................................14 一、公司概 况.................................................................................................14 二、公司组织结 构.........................................................................................14 三、公司内部资 源.........................................................................................15 四、公司组织文 化.........................................................................................19 第二节 主要问 题...................................................................................................21 一、经济性对标不占优 势.............................................................................21 二、利润增长空间有 限.................................................................................21 第三节 问题的成 因...............................................................................................21 一、受政策法规变动影 响.............................................................................21 二、附加成本（特别是环保成本）投入较 大.............................................22 三、市场因素导致运营成本过高.................................................................22 四、受自身 规模因素影响.............................................................................22 五、缺乏明确的战略规 划.............................................................................22 本章小 结.................................................................................................................23 第三章 华能伊春热电有限公司外部环境分析 ...........................................................24 第一节 宏观环境分 析...........................................................................................24 一、政治法律环 境.........................................................................................24 二、经济环 境.................................................................................................26 三、社会文化环 境.........................................................................................27 四、技术环 境.................................................................................................28 第二节 集团公司的约束环境分 析.......................................................................28 一、集团绿色发展战略的内 容.....................................................................28 二、集团绿色发展战略的实 施.....................................................................29目录 V 第三节 市场环境分 析...........................................................................................30 一、区域选择企业的动 因.............................................................................30 二