在经济全球化迅速发展的今天，企业面对的是风云变幻的市场，这要求企业能 不断适应快速变化的市场作出有效反应并提供有竞争力的价格，企业供应链也在响 应速度和成本节约上受到挑战。A 公司的前身是通用汽车旗下的零部件子公司，公 司的供应链脱胎于典型的传统制造企业通用系统。为了适应市场的新环境和改变公 司传统守旧的形象，管理层频频调整公司的策略，也对公司的供应链提出了新的要 求—创新、敏捷、柔性和合作共赢。 本论文将着眼于 A 汽车连接器制造公司企业供应链的现状分析，沿着公司采购 管理、库存管理、客户需求管理的脉络进行梳理，分别识别公司在原材料采购、库 存管理策略，客户需求管理的供应链重要节点的问题点，尝试运用采购本土化策略、 安全库存策略、VMI 库存管理方式，供应本地化等手段解决 A 公司供应链管理的主 要问题和痛点；并加入了对牛鞭效应以及最近发生的中美贸易战的一些应对与思考； 同时对优化策略的实施效果进行预测或检验。最后对优化方案进行总结，并对 A 公 司供应链管理工作进行了展望，为进一步研究和优化方向给出建议。目的是实现 A 公司供应链在节约成本和响应效率两个维度的改善，从而提高公司在市场的竞争力 和响应速度。 关键词：供应链优化 采购策略 库存策略 客户需求管理II 华 中 科 技 大 学 硕 士 学 位 论 文 Abstract In today's fast development of economic globalization, the enterprise is facing the changeable market, which requires companies to make a rapid response to changing market and provide competitive price, enterprise supply chain is also been challenged on the response speed and cost savings. Company A was founded in 1890, headquartered in warren, Ohio, is the world's second car connector system manufacturers. Company A formally separated from General Motors on May 28, 1999, then became a fully independent, public company. Its supply chain was spun off from GM system, which is a typical traditional manufacturing enterprise style, which shows long response LT, slow response and hidebound inventory management, etc. In order to adapt to new market environment and change the image of the company's traditional conservative, Company A management carried out strategy adjustments in recent years with a series of measures reflected Company A’s interpretation of the market and the new trend of the automobile industry. A new brand is created to spread the image of science and technology, intelligence, and innovation, it also puts forward new requirements to the company's supply chain - innovation, agile, flexible, and win-win cooperation. This thesis will focus on Company A supply chain, to look into the purchasing management, inventory management, customer demand management respectively, to identify problems in raw materials procurement, inventory and customer demand management on supply chain, trying to use purchase localization strategy, safety inventory strategy, VMI inventory management mode, supply localization methods to solve the main problems of A company's supply chain management and pain points; On the other hand to open the discussion on bullwhip effect and the recent some reactive activities to recent trade war; As a result to forecast or evaluate the effect of optimization strategy. Purpose is to improve Company A's supply chain in both response efficiency and cost reduction in parallel, so as to improve the competitiveness of the company in the market. Key Words: Supply chain optimization Purchasing strategy Inventory strategy Demand managementIII 华 中 科 技 大 学 硕 士 学 位 论 文 目 录 摘要...............................................................................................................I Abstract...........................................................................................................II 图目录..............................................................................................................V 表目录............................................................................................................VI 1 绪论.............................................................................................................1 1.1 研究背景..............................................................................................1 1.2 研究目的与意义 .................................................................................1 1.3 研究方法与研究内容 .........................................................................2 2 国内外供应链管理理论研究现状 ............................................................5 2.1 供应链管理优化 .................................................................................5 2.2 采购策略研究 .....................................................................................6 2.3 库存管理研究 .....................................................................................7 2.4 客户需求管理研究 .............................................................................9 3 A 公司供应链管理现状及问题分析 ......................................................11 3.1 A 公司简介........................................................................................11 3.2 A 公司供应链管理现状 ...................................................................12 3.3 A 公司供应链管理问题分析 ...........................................................18 4 A 公司供应链管理策略优化方案 ..........................................................22 4.1 采购策略优化 ...................................................................................22 4.2 库存策略优化 ...................................................................................26 4.3 客户需求管理策略优化 ...................................................................31 4.4 方案效果评估 ...................................................................................34IV 华 中 科 技 大 学 硕 士 学 位 论 文 结束语.............................................................................................................37 致 谢.............................................................................................................38