现有关于经济型酒店的研究在一定程度上说明了经济型酒店客房定价的重
要性，也从供给方的角度关注了经济型酒店客房定价的影响因素，但是没有解释
消费者对经济型酒店特征的支付意愿及其对客房定价的影响；而现有关于酒店客
房定价的研究或者从供给角度提供定价决策建议，或者从需求方研究消费者对定
价政策的感知，对酒店特征与客房定价关系的研究比较有限。现有关于酒店特征
和客房定价关系的文献解释了酒店特征对客房定价的影响，但是研究对象多为中
高档酒店，中国情境下的研究非常有限。此外，该领域现有研究多使用出版物数
据，时效性、可靠性不足，也不能反映消费者的真实消费意愿，影响研究结果的
准确性
针对上述问题，本文以上海市经济型酒店为研究对象，利用去哪网获取酒店
特征和客房定价数据，通过建立特征价格模型分析经济型酒店特征对客房定价的
影响，研究发现：三类酒店特征对客房定价有显著的影响，分别是结构特征、位
置特征和声誉特征；来自网络的数据更适用于该领域的研究；半对数模型是研究
上海市经济型酒店客房定价的最优模型；影响经济型酒店与中高档酒店客房定价
的酒店特征有所不同，同样显著的特征影响程度也存在差异。本文的研究结果一
方面有助于经济型酒店消费者比较不同产品特征与客房定价的关系，提高决策效
率；另一方面也能为经济型酒店管理者合理定价、提高酒店产品和服务质量、改
善消费者满意度以及应对竞争压力提供启示
关键词：经济型酒店，客房定价，酒店特征，特征价格模型，网络数据III
ABSTRACT
With the development of mass tourism, budget hotel came into being and
developed rapidly. However, the quality and value for money of China’s budget hotel
is not high which affects consumer satisfaction so that the price advantage of the
budget hotel has not been fully play and compared with developed countries, the
market share of China’s budget hotels is still low. To make reasonable pricing
decisions, hotel managers must be concerned about which hotel characteristics will
affect and how to affect room rates.
To a certain extent, existing research on budget hotels not only shows the
importance of hotel room pricing, but also concerns the factors influencing hotel room
pricing from the perspective of supply side. However, there is no explanation on the
characteristics of budget hotels and their impact on the hotel room rates. The existing
researches on hotel pricing mainly focus on the research of pricing methods, the
establishment of pricing models and the empirical research. These studies either
provide pricing suggestions from the perspective of supply, or study consumer&39;s
perception of pricing policy from the demand side. Based on the above research, the
existing research on the relationship between hotel characteristics and room pricing
explains the impact of hotel characteristics on hotel room rates. However, the study
objects are mainly high-end hotels and these research less concerned about Chinese
context. In addition, as the existing research in this field used the publication data
more, the timeliness and reliability is insufficient and cannot reflect consumers’ real
willingness to pay.
In order to solve these problems, this thesis takes Shanghai hotels as the research
object, and uses the network to obtain data of hotel characteristics and room rates.
Through the establishment of the hedonic price model, the thesis analyzes the
influence of the budget hotel characteristics on the room rates. It is found that three
types of hotel characteristics have significant influence on room rates, namely,
structural features, location characteristics and reputation characteristics; the
semi-logarithmic model is the optimal model to study the pricing of hotel rooms in
Shanghai; there are differences in significant characteristics between budget hotels
and middle and high-end hotels, and for the same characteristics, the influential level
is different. On the one hand, the results of this study can help budget hotel consumersIV
to compare the relationship between different product characteristics and room rates
to improve the efficiency of decision-making. On the other hand, it can also
rationalize pricing for budget hotel managers, improve hotel products and service
quality as well as consume satisfaction and deal with competitive pressures.
KEY WORDS: Budget Hotel, Room Rates, Hotel Characteristics, Hedonic Price
Model, Online DataV
目 录
摘要....I
ABSTRACT ...III
第 1 章 绪论.....1
1.1 研究背景......... 1
1.1.1 旅游业发展迅速 .......... 1
1.1.2 酒店业发展缓慢 .......... 2
1.1.3 经济型酒店异军突起... 3
1.2 研究现状......... 5
1.2.1 经济型酒店研究 .......... 5
1.2.2 酒店客房定价研究....... 7
1.2.3 酒店特征对客房定价的影响研究........ 8
1.2.4 总结.... 10
1.3 研究思路....... 11
第 2 章 研究假设 .......13
2.1 结构特征....... 14
2.2 位置特征....... 15
2.3 声誉特征....... 15
2.4 其他特征....... 16
第 3 章 研究方法 .......19
3.1 数据来源....... 19
3.2 研究区域....... 20
3.3 样本选取....... 21
3.4 变量识别及量化 ....... 23
3.4.1 因变量 23
3.4.2 自变量 23
3.5 模型构建....... 25
第 4 章 研究结果及讨论........27
4.1 描述性统计分析 ....... 27
4.2 模型选择....... 28
4.3 研究结果和讨论 ....... 30
4.3.1 研究结果........ 30VI
4.3.2 讨论.... 33
第 5 章 结论和展望....37
5.1 结论 ....
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