在以上研究结果的基础上，本文还提出了各优化策略的保障措施，即：该公
司人力资源规划工作的完善、管理人员绩效管理方式技巧的定期培训、绩效考核
组织和制度的建立健全、信息管理系统的引入与绩效激励的组织保障等等，填补
了过去该公司绩效管理的空白，修正了不足，解决了企业发展潜在障碍，具备可
行性和操作性，进一步提高了该公司在传媒行业中的核心竞争力，且为国内传媒
行业中有类似问题的企业完善内部管理提供了参考意见
关键词：传媒公司；绩效管理；关键绩效指标II
Abstract
Performance management is not only a management tool, but also an auxiliary
means of both achieving strategic objectives of enterprises and enhancing their core
competitiveness. Based on the related theory of performance management, taking the
content of the performance management as the studying object and the interview
method and questionnaire as the main research methods, the paper specifically analyzes
the status quo, the problems and the causes that originally existed in the performance
planning, monitoring, evaluation, and the result feedback of J media company. Then it
puts forward the personalized optimization strategy for the company’s performance
management system, that is, reformulating the company’s performance planning by
applying KPI (key performance indicators) appropriately; applying comprehensively the
methods of performance coaching in the process of monitoring; specifying the ways and
content of collecting performance information; regulating the assessor and assessee in
performance assessment and the purpose of assessment; optimizing the feedback on the
result of performance and proposing new performance incentives. The paper finally
concludes the safeguards of above strategies of optimization: perfecting the company’s
human resources planning; training the executives about the skills of performance
management on a regular basis; establishing and improving the organization and system
of the performance assessment; introducing the information management system and
guaranteeing performance incentives organizationally. The paper attempts to fill the past
gaps in the company’s performance management, fix the weaknesses and address the
potential barriers in the development of the company, and hence it has the feasibility
and operability. It also furthers the company’s core competitiveness in the media
industry, and provides a reference on improving the internal management for the
domestic media industry existing similar problems.
Key Words: media company；performance management；key performance indicatorsIII
目录
中文摘要...I
Abstract..... II
绪论...........1
一、研究的背景........1
二、研究的目的和意义........2
三、国内外研究现状2
四、主要内容和研究方法....4
第一章 理论基础...........6
第一节 绩效与绩效管理的内涵...6
一、绩效的内涵...........6
二、绩效管理的内涵...7
第二节 绩效管理的流程...8
一、绩效管理流程概述...........8
二、绩效管理的实施步骤.......8
第三节 绩效管理的主要工具.......9
一、目标管理法（MBO）....10
二、360 度考核..........10
三、关键绩效指标法（KPI）...........10
本章小结....11
第二章 J 传媒公司绩效管理的现状及问题分析.......13
第一节 J 传媒公司简介...13
一、J 传媒公司概况...13
二、J 传媒公司组织结构.......13
三、J 传媒公司人力资源结构...........15
第二节 J 传媒公司绩效管理现状的问卷与访谈提纲编制.......16IV
一、J 传媒公司绩效管理问卷编制...16
二、J 传媒公司中高层管理者访谈提纲编制...........18
第三节 J 传媒公司绩效管理状况调查结果分析...........18
一、J 传媒公司绩效管理现状...........18
二、J 传媒公司绩效管理问题...........24
三、J 传媒公司绩效管理问题的原因...........28
本章小结.....31
第三章 J 传媒公司绩效管理问题的优化策略...........33
第一节 绩效计划的优化33
一、战略目标的分解.33
二、岗位关键绩效指标的选取.........35
三、建立关键绩效指标库.....36
四、绩效管理的层次、维度及考核指标权重.........37
第二节 绩效监控环节的优化措施........38
一、风格多样的领导方式和绩效辅导.........38
二、绩效信息收集方法及内容的规范.........39
第三节 绩效考核体系的优化....40
一、绩效考核目的及相关因素的重新规划.40
二、绩效考核对象的细分.....41
三、绩效考核主体的重新指定.........42
第四节 绩效反馈及结果应用的优化....43
一、绩效管理沟通和反馈流程的补充完善.43
二、多种绩效激励方式的运用........
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