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I
摘要
YP 律师事务所是一家成立时间不长的规模较小的律师事务所，在竞争日益
激烈的法律服务行业如何才能够占据一席之地是其发展过程中必然要面对的现
实问题

笔者做此研究的主要目的是帮助 YP 律师事务所对当前所处的外部环境进行
客观分析，总结出 YP 律师事务所面临的机遇和挑战，同时分析 YP 律师事务所的
内部资源，发现其具有的优势与劣势；然后抓住机遇,发挥优势，避免劣势，制
定出符合 YP 律师事务所实际情况的发展战略。希望本论文的研究思路能够给国
内外其他律师事务所进行发展战略研究提供可行的借鉴和参考

这篇论文首先陈述了论文的研究背景和意义，通过周密的文献调研汇总出当
今战略管理和专业化相关理论的现状，之后对律师事务所专业化发展的内涵及模
式进行研究

然后，使用 PEST 模型和波特五力模型分析 YP 律师事务所所处的外部环境，
从而使律师事务所明确自身面临的机遇和挑战。同时，从 YP 律师事务所内部资
源与核心竞争能力两个方面分析律师事务所具有的优势和劣势。运用 SWOT 分析
方法概括了律师事务所内部优势、劣势、外部机会与威胁，形成 YP 律师事务所
的愿景、使命和核心价值观，并提出对应的发展战略目标及进行专业化发展的战
略选择

最后，从公司化、营销专业化、品牌化、法律服务产品化、人才专业化等几
个方面提出了 YP 律师事务所进行专业化发展的战略保障措施

关键词：YP 律师事务所；发展战略；SWOT 分析；专业化Abstract
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II
Abstract
YP law firm is a small scale firm established for short time , it is faced with a
real challenge on how to succeed to securing its market position in today’s highly
competitive law service industry.
The major aim of this paper is to analyze the external environment of YP law
firm objectively, concluding the challenges and opportunities facing YP law firm.
Meanwhile, combined with principles of opportunity seizing and exploiting
advantages, the paper analyzes the advantages and disadvantages of the law firm and
makes the developing strategy based on its real condition. Hopefully, the research
result of the paper can be taken as references for domestic law firms’developing
strategies.
This paper firstly states research background and significance, then presents
research status on current strategy management and relevant theories about
professionalism by detailed literature review. After that, it researches
professionalizeddevelopmentmodeandconnotationoflawfirm.Then, PEST Model
and Michael Porter&39;s Five Forces Model are used to analyze YP law firm’s external
environment to specify the challenges and opportunities facing the law firm.
Meanwhile, the paper analyzes the law firm’s advantages and disadvantages from two
aspects of internal resources and core competitiveness. SWTO analysis approach is
used to summarize the firm’s external advantages and disadvantages as well as
external opportunities and threats, finally forming the firm’s vision, mission and core
value. After that, the paper proposes corresponding developing strategic aim and
strategic option for professionalized development.
In the end, the paper proposes the safeguarding measures of professionalized
development from the aspects of corporatization, marketization, branding, law
service，professional personnel.
Key words：YP law firm; developing strategy; SWTO analysis; professionalism目录
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III
目 录
摘要.....I
ABSTRACT........
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