进入90年代,LM公司以良好的产品交付和质量表现得到了世界各大航空发动
机公司的认可,陆续有新的航空发动机公司与LM公司正式合作,如:法国斯奈克
玛公司,德国宝马-罗罗公司,英国罗罗公司,美国普惠公司,加拿大普惠公司,
意大利阿维奥公司等等。直至2008年全球金融危机到来前,LM公司转包业务实现
了快速稳定的增长。危机过后,公司成立了转包与民机事业部(后更名为国际业
务事业部),整合资源,重整旗鼓。但面对人民币对美元的汇率压力,国际市场快
速的变化和更多竞争对手的挑战,LM公司外贸项目如何能按照集团公司的指导目
标,长期、稳定的快速发展,获取更多利润,是事业部领导最关注的问题。
本文以LM公司外贸业务为研究对象,综合运用现代战略管理理论,遵循企业
战略分析、战略制定、战略实施与控制等基本研究思路,对公司未来的竞争战略
进行分析和制定。本文首先对战略管理理论进行了概述,为制定LM公司外贸业务
竞争战略提供了理论支撑;其次,系统分析了公司的内外部战略环境,通过分析
研究公司的宏观环境、竞争环境,并作了市场需求分析,揭示了公司所面临的机
会和威胁;又分析了公司的生产管理、技术管理、质量管理、项目管理和人力资
源管理,归纳了公司的优势和劣势,采用SWOT矩阵,对公司发展的机遇和挑战、
优势和劣势进行系统的总结,为制定和实施公司竞争战略提供了科学依据。最后
根据分析结果,研究制定了公司的战略目标、一般竞争战略和职能战略,就战略
的实施和控制进行研究,提出了系统的思路和措施。
本文的研究成果,对LM公司外贸业务的发展具有一定的指导意义,同时也为
国内其他同类企业制定竞争战略,提供较好的借鉴和参考价值。
关键词:LM公司;外贸业务;内外环境;竞争战略;成本控制
-II-
东北大学颂士学位论又
Abstract
ABSTRACT
Shenyang LM Aero-Engine Co.,ltd which is the 1st company of aero engine
manufacturing area in China, is a member of ZH industry Group now. In 1980s, LM
Aero-Engine has begun to develop foreign trade business under the terms of subcontract.
And LM Aero-Engine, be virtue of its own superiority, came to be a main supplier
especially for case and ring products.
In 1990s,LM Aero-Engine had been well known for good delivery and quality
performance. Some other aero engine company,such as Snecma, Rolls-Royce, Avio and
Pratt&Whitney, started to get in touch with LM for cooperation and put PO. Until the
economic crisis happened in 2008,LM's foreign trade delivery value had kept rapid
growth. After that LM integrated resources and set up international business division. In
the environment of international market, under the pressure of exchange rate changes
and new entrants, LM's senior managers are now focus on expansion of foreign trade
and obtain more profits per ZH industry group targets.
The essay takes foreign trade business of LM Aero-Engine as research object,
utilizing the modern strategic management theory, using the basic research thought of
strategy analysis-formulation-implementation-control to draw up the competitive
strategy for future years. The essay, firstly, sketches out the modern strategic
management theory to be used. Secondly, to reveal opportunities and threats from
analysis of external environments such as politics, industry, market and internal
environments such as production management, new part development,program
management, HR resource. Then I summarize strength and weakness using tools of
SWOT array. At Last, establish the objective, competitive and functional strategy based
on the analysis of results. Present with thinking and measure to implementation and
control of strategy.
The result of this essay has a guiding significance to develop foreign trade business
of LM and can also be provided as reference to other company of same kind in China.
Key words: LM Aero-Engine; foreign trade business; internal/external environment;
competitive strategy;cost control
==>>