本文首先根据国内外学者和企业界实际工作者对物流企业文化建设进行的研究
和论述，结合开滦物流产业实际，确定开滦集团物流文化建设研究内容框架。其次，
介绍了开滦集团物流产业的基本情况，包括历史沿革、组织结构、员工队伍、生产
经营现状，回顾了开滦集团物流文化发展历程，介绍了开滦集团物流文化发展现状，
通过调查的形式总结分析了当前开滦集团物流文化方面存在的问题，提出了改进提
升方向。再次，结合企业实际，就开滦集团物流文化建设的重点内容，即理念系统
和视觉识别系统基本要素、品牌宣传语和员工行为规范等重点内容进行了详细的研
究设计。最后，针对开滦集团物流文化体系的宣贯落地和深化提升提出了建议。
本文的研究，对煤炭物流企业乃至其它同类企业有很大的帮助，对通过物流文
化建设促进本企业的竞争发展有较强的指导意义。
关键词：物流文化建设；开滦集团公司；物流文化体系设计；物流视觉识别系统- II -
Abstract
This article presents some System management and cultural construction problems
in Kailuan Group. Such like the adjustment of industry structure,change the mode of
development Energetically Developing of modern logistics industry. Integrated use of
modern management theory and the theory of enterprise culture, Integrated use of modern
management theory and the theory of enterprise culture, we advances the kailuan group is
framework cultural of construction of the logistics system, and combining with the
logistics industry of kailuan group development history and status quo, research and
design of the kailuan group logistics cultural content, in order to help logistics kailuan
group culture to construction.
Firstly, according tothe domestic and foreign scholars and business operators's the
research and Discussion on the construction of logistics enterprise culture, Combining the
reality of kailuan logistics industry, determine the kailuan group logistics culture
construction research content framework. Secondly, this paper introduces the basic
situation ofthe logistics industry of Kailuan Group, including its history, organization
structure, staff, production status, reviews the Kailuan Group logistics culture
development process, introduces the current situation of logistics cultural development
group to Kailuan, through the survey summarize and analyze the problems of Kailuan
Group logistics culture, puts forward improvement the lifting direction. Thirdly, combined
with the actual business, the key content of the logistics culture construction of Kailuan
Group are the basic elements, concept system andvisual identification system of brand
tagline and normative acts of the employees the detailed research and
design.Finally, make some good Suggestions for the kailuan group from logistics cultural
system development.
This study has the very big help to the coal logistics enterprises and other enterprises,
through the construction of logistics culture to promote the company competitive
development has a great guiding significance.
Keywords: logistics culture construction; the kailuan group; design of logistics system of
culture; the logistics vision recognition system
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