本文对思格集团电子装备企业内部销售物流管理中遇到的问题进行深入
分析，评估不完善的物流管理给企业运行造成的不良影响，着力解决阻滞企
业未来发展的一系列问题。尽管企业在整个的物流销售过程中使用了第三方
物流企业，在一定程度上解决物流运输方面的问题，但是这样还是让经营者
感觉到结算手续异常复杂。因此，本文通过理论分析和案例分析研究的研究
方法，对思格集团整个销售物流的现状提出了优化意见，目的是发展和壮大
产品输出这条企业的生命线。通过调查研究表明，企业目前最需要的就是在
各种市场的竞争中寻求销售物流成本最小化，提高企业竞争力的发展方向
结合国内外销售物流理论研究，本文突出了研究思格集团销售物流优化的意
义，即通过比较分析法，总结归纳等方法，由点及面，以思格集团销售物流
管理的各方面问题为切入点，提出适合于中国大中型企业销售物流管理的具
体优化方法，这些方法的优势在于解决库管方面、物流运输方面不及时更新
的问题，努力消除终端合作商的抱怨，满足市场需求
关键词 销售物流；销售物流管理；信息化II
The Design of Sales Logistics Management System
for SiGe Enterprise
Abstract
The middle and later period of twentieth Century is a period of rapid
development of China's logistics industry. Competition is also growing, the way
from simply price competition into profit competition, the operator has from
product manufacturing to the market, each link is more and more refined. The
attention of the sales logistics is also gradually rising, has formed a special
enterprise components, called the third profit source. But also has some effects
on the cost in the logistics process, such as high cost of storage products; finished
goods transport and logistics management efficiency is relatively low; enterprise
channels of supply logistics and sales of goods transport backward.
In this paper, the problem of electronic equipment Sige Group internal sales
logistics management encountered in-depth analysis, assessment of adverse
effects of imperfect operation of logistics management to the enterprise caused
by efforts to solve a series of problems blocking the company's future
development. Although companies throughout the logistics sales process using a
third-party logistics companies, to a certain extent, solve the problem of logistics
and transport, but this is to allow the operator to feel unusually complex
settlement procedures. Therefore, this article analyzed by theoretical analysis and
case study methods study group on the status of the entire sales Sige logistics
optimization made comments aimed in order to develop and expand the export of
products of this enterprise's lifeline, since the research shows that enterprises It
needs most is to find sales logistics to minimize costs and improve the
competitiveness of enterprises development direction of competition in the
various markets. Combination of theoretical research sales logistics at home and
abroad, the paper highlights the research group sales logistics optimization SigeIII
meaning, through comparative analysis, summarized the like, from the point and
the surface, to address all aspects of logistics management Sige Group sales for
the cut point, put forward specific optimization method is suitable for medium-
sized enterprises Chinese sales logistics management, the advantages of these
methods is to solve warehouse management aspects, logistics and transportation
issues not timely updates, efforts to eliminate the cause of terminal partners
complained to meet market demand.
Keywords sales logistics; sales logistics management; information technology-I-
目 录
摘 要....... I
Abstract ... II
第 1 章 绪论.........1
1.1 研究背景 ....1
1.2 研究目的及意义 ....2
1.2.1 研究的目的 .....2
1.2.2 研究的意义 .....2
1.3 国内外研究现状及评述.....3
1.3.1 国内研究现状 .3
1.3.2 国外研究现状 .4
1.3.3 研究现状综合评述......5
1.4 研究内容及方法 ....6
1.4.1 研究内容 .........6
1.4.2 研究方法 .........7
1.4.3 技术路线 .........7
第 2 章 思格集团销售物流管理现状分析..........8
2.1 思格集团公司概况 8
2.2 思格集团销售物流管理分析.........9
2.2.1 组织结构概述 .9
2.2.2 营销物流管理系统分析..........9
2.2.3 库管系统分析 ...........12
2.2.4 运输系统分析 ...........12
2.3 思格集团销售物流管理优化的需求性分析 .......14
2.3.1 企业销售物流管理优化的理论需求 14
2.3.2 思格电子销售物流管理的现状分析 14
2.3.3 企业销售物流管理优化 SWOT 分析 ...........15
2.4 思格集团销售物流管理系统优化的必要性分析 ...........16
2.4.1 有效降低人工费用....17-II-
2.4.2 适应市场的需求 .......17
2.4.3 企业自身的需求 .......18
2.5 本章小结 ..18
第 3 章 思格销售物流管理优化方案....19
3.1 思格销售物流管理优化的整体思路 .......19
3.1.1 思格销售物流管理优化的目标 ........19
3.1.2 构建思格销售物流管理优化指标体系 ........19
3.2 思格销售物流内部组织结构优化 ...........21
3.2.1 基本原则 .......21
3.2.2 纵向管理层次的优化21
3.2.3 横向管理职能的优化22
3.3 思格销售物流信息系统优化.......22
3.3.1 订单流程优化 ...........23
3.3.2 销售物流管理系统优化........24
3.4 思格销售物流的库管优化...........26
3.4.1 出入库规范化 ...........26
3.4.2 库存保险设计 ...........26
3.4.3 预计销售库存 ...........27
3.5 思格销售物流的运输管理优化 ...28
3.5.1 集约化管理 ...28
3.5.2 第三方物流优化 .......28
3.5.3 物流业务流进程管理29
3.6 本章小结 ..33
第 4 章 思格销售物流管理优化效果分析........34
4.1 思格销售物流管理优化后的成效 ...........34
4.1.1 销售物流系统前端优化效果分析 ....34
4.1.2 订单业务流优化效果分析 ....35
4.1.3 仓储运管系统优化效果分析 36
4.1.4 客户满意度成效分析38
4.2 本章小结 ..40
结论.........41
参考文献.43
致谢.........46-III-
个人简介.47-1-
第1章 绪论
1.1 研究背景
经济全球化速度加快发展使得制造业面临着前所未有的竞争压力，成本控
制和利润空间被压缩，企业如何在激烈的市场竞争中占领一席之地，尤其是像
思格电子这样的高科技制造企业如何发展壮大成为“龙头企业”，这些问题时刻
困扰着企业经营者。早在 1970 年日本早稻田大学西泽修教授就提出了建立高效
物流管理系统作为“第三利润源泉”的学说
。。。。。。以上简介无排版格式，详细内容请下载查看
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