本文首先从企业战略管理的基本理论入手，通过对西方战略管理理论发展的
历史回顾，重点阐述了成熟的战略管理理论以及发展趋势和主要的学术流派，并
对国内企业战略管理的研究动态进行了概述，进而提出了本文的研究方法和框架。
其次，对长沙佳捷物业管理公司基本状况和发展历程进行了回顾，对公司的宏观、
微观环境进行分析、内部资源分析、目前的经营管理体系分析。再次，在此基础
上，确立了佳捷物业管理公司的企业使命，提出了佳捷物业公司的战略目标、总
体战略和职能策略。同时对发展战略进行规划与实施，提出了适合公司的发展分
阶段实施的战略方针。最后，从信息控制、企业文化、品牌创造等方面提供了发
展战略实施的支撑体系和实施的保障措施。
本文运用当前企业战略管理的先进理论对佳捷物业管理公司发展战略作了较
为完整的论述，既分析了现状，明确其发展战略，又为其战略实施提出了有效、
可行的方案。通过本文的研究，希冀为佳捷物业管理公司能更好地在激烈的市场
竞争中采取正确的企业发展战略，不断保持优势地位有重大的实际意义，并对从
事物业管理行业的其他中小企业有一定参考价值。
关键词：佳捷物业管理公司；PEST 分析；SWOT 分析；战略选择
Abstract
Along with the accelerated process of urbanization, expanding of various
commercial and residential construction projects, professional property management
has become a new type of service industries. As an important part of modern urban
management and real estate management, property management is becoming more and
more popular in the world. Promulgation of the new national laws and regulations,
international property development of the enterprise into the enterprise, private
property increased competition in the property industry. Property companies face with
new challenges and problems. How to broaden the overall market and be competitive
in the fierce industry to search for long-term sustainable development become global
property company issues that we must consider.
First of all, this article from the start with the basic of enterprise strategic
management theory, through a historical review on the development of strategic
management theory in the West, focuses on strategic management theory and
development trend of mature and leading academic schools and research provides an
overview of the strategic management of domestic enterprises, and thus made this
research methodology and framework. Second, the Changsha Jiajie reviewed the basic
condition and property management company's development, analysis of macro-and
micro-environment in the company, internal resources analysis, analysis of current
management system. Once again, on this basis, established the Mission of Jiajie
property management company, made good strategic targets, the overall strategy of the
company property policies and functions. At the same time to plan and implement the
development strategy, presented for the company development phases of
implementation of the strategic approach. Finally, information controling, corporate
culture and brand creation provide a support system for the implementation of the
strategy.
This advanced application of enterprise strategic management theory on agile
development strategies for a more complete discussion of property management
companies, analyzed the current situation, identify their development strategies, has
proposed for its implementation of the strategy was effective, viable options. Through
this research, hoping for better home better property management companies in the
。。。
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