硕士论文《凤凰古城饭店投资定位研究》(58页).rar 目录 中文摘要··································································……I 英文摘要··································································……n 1.绪论··································································……()l 1.1中国饭店投资的历程、变化与启示··················……()l 1.2中国饭店投资的研究现状······························……(4) 1.3饭店投资研究的相关理论与方法体系········，·······一(6) 1.4研究的对象、意义、思路与方法·····················……(12) 2.凤凰古城饭店投资环境的分析·································……(14) 2.1政治环境的分析·······································……(15) .22经济环境的分析·······································……(16) .23旅游资源的分析·······································……(19) 3.凤凰古城饭店消费市场的分析·································……(20) 3.1人口学因素分析 3.2旅游者行为分析 (20) (23) 4.凤凰古城饭店投资的定位论····································……(26) 4.1凤凰古城饭店投资的类型定位·····················……(26)