西安理工大学工商管理硕士专业学位论文 【关键词】市场营销；营销策略；区域分化；和睦府项目 【论文类型】应用研究 II 西安理工大学工商管理硕士专业学位论文 SWOT model to analyze the project, get the current situation of the project and the reasons for its existence, make full use of advantages, improve disadvantages, grasp opportunities, to circumvent the threat. Based on STP theory, this paper makes market segmentation from three aspects of population, location and consumption behavior, and defines the target market and product positioning according to the project itself.Finally, the 4P theory on the marketing of products, prices, channels and promotion to make the feasibility of the project marketing strategy,Anhui HSGroupssustainabledevelopmentofreasonableimplementation recommendations. The final part of the paper is divided into three parts, including work summary, main conclusions and deficiencies. Through analysis, the problems existing in the implementation of the marketing strategy of the development project are found out, and solutions are given for each problem. It points out the deficiencies in the writing process of this article, and analyzes the main reasons for the deficiencies. This paper has certain practical and theoretical value, is related to my major and work, and can provide more practical basis for my follow-up work. 【Key Words】Marketing management; Marketing strategy; Regional differentiation; Hemufu project 【Type of paper】Application Research IV