Abstract The empirical evidence has shown that this study can effectively help BD Company improve its competitiveness and internal performance management in the new situation of the real estate industry. Furthermore, the research findings in this paper are also applicable to other small and medium-sized real estate enterprises. 【Key Words】Performance management system optimization Small & Medium real estate Balanced scorecard 【Thesis Type】 Application Research III 目录 1 绪论 .............. 1 1.1 选题背景与意义 ................ 1 1.1.1 选题背景 ............... 1 1.1.2 研究意义 ............... 1 1.2 国内外既有研究 ................ 2 1.2.1 国外研究现状 .............. 2 1.2.2 国内研究现状 .............. 3 1.3 研究内容和方法 ................ 4 1.3.1 研究内容 ............... 4 1.3.2 研究方法 ............... 4 1.4 研究框架 .............. 5 2 相关概念及理论基础 ............. 7 2.1 绩效管理理论 ............. 7 2.1.1 绩效管理的内涵 .......... 7 2.1.2 绩效管理流程 .............. 7 2.1.3 绩效管理的作用 ...