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MBA硕士毕业论文_GK集团市场化转型发展策略研究PDF

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文本描述
硕士 学位论文
H i E U i i
e b e G O n v e r s t yMASTE RD I S S ER FA F I ON
G K 集 团 市场 化 转 型 发展 策 略 研 宄


Re s e arc h on GK Gro up sM arke t o r i e n te d
Tran sfo rmat i o n D e ve l op me n tS t rat e gy

学 位 类 别 : 商 管 理硕 士
曲 建 强
作 者 姓 名 :

校 内 导 师 ^
校 外 导 师 :
河北地质大学
2 0 2 1 年 1 2 月 1 0 日 密级:
河北地质大学硕士学位论文
GK集团市场化转型发展策略研究
论 文 作 者: 曲建强 学 生 类 别: 非全日制
专业学位类别: 工商管理领 域 名 称:
指 导 教 师: 白翠玲 职 称: 教授
企业指导教师: 赵振兵 职 称: 副高级Dissertation Submitted to
Hebei GEO University
for
The Master Degree of Business Administration
Research on GK Group;s Market-oriented Transformation
Development Strategy
By
Qu Jian Qiang
Supervisor: Prof. Bai Cui Ling
December 2021 摘要
政府投融资平台作为推动城市建设发展的中坚力量,在城市化过程中发挥着“四
梁八柱”的重要作用,但随着时间推移,此类平台公司面临着转型发展的压力和窘境,
GK 集团亦是如此,作为全市最大的综合型国有投融资平台,在城市建设发展中承担
着重要的职能作用,但近年来市场化转型发展效果不理想,与国内先进的国有投融资
平台如天津城投、上海城投、杭州金控等相距甚远,亟待加速企业的市场化转型发展
步伐。
本文通过系统的梳理和分析 GK 集团的职能定位以及转型发展现状,进而归结出
GK 集团之所以市场化转型发展滞后主要存在:治理体系不完善,企业运营发展缺乏
活力和效率,人力薪酬资源管理机制落后,人才推动转型的内生动力不足;投资管理
粗放,市场化盈利能力差;融资渠道偏窄,融资优势未得到充分释放等方面的问题,
上述问题的严重制约了该企业转型发展效果。
通过问题分析及对比研究,论文对影响GK 集团转型发展速度和效果的机制、人
才、投资、融资等构成要素进行深入的分析研判,进而提出 GK 集团市场化转型发展
策略,即:规范高效的运营管理制度、活力迸发的人才管理体制、科学严谨的投资管
理架构、开源节流的融资管理模式。具体到策略执行层面,可概括为激发制度、人才、
投资、融资四大要素。通过全面激活企业发展中的各项要素,努力推动 GK 集团实现
高质量转型发展,为城市经济社会发展贡献新的更大的能量。
关键字:政府投融资平台;国有企业;市场化;转型发展
IABSTRACT
As the backbone of urban construction and development, government investment and
financing platforms play an important role in the process of urbanization. However, as time
goes by, such platform companies are facing the pressure and dilemma of transformation
and development. GK Group also As such, as the city’s largest comprehensive state-owned
investment and financing platform, it plays an important role in urban construction and
development. Shanghai Urban Investment and Hangzhou Financial Holdings are far apart
and urgently need to accelerate the development of market-oriented transformation of
enterprises.This article systematically sorts out and analyzes GK Group ’ s functional
positioning and the status quo of transformation and development, and then concludes that
GK Group’s market-oriented transformation and development are lagging behind mainly in
the following aspects: imperfect institutional system, lack of vitality and efficiency in
business operation and development, and human resources. Backward resource
management, insufficient endogenous motivation for talents to promote transformation;
small and fragmented business projects, poor market-oriented profitability; single
investment model, extensive investment management work; narrow financing channels and
insufficient financing advantages. The problem, the above-mentioned problems severely
restricted the effect of the transformation and development of the enterprise.
Through problem analysis and comparative study, this paper makes an in-depth
analysis and judgment on the mechanism, talents, investment, financing and other
components that affect the speed and effect of GK Group;s transformation and development,
and then puts forward the market-oriented transformation and development strategies of
GK Group, namely: standardized and efficient operation and management system, dynamic
talent management system in generate, scientific and rigorous investment management
structure, and financing management mode of increasing revenue and reducing expenditure.
Specific to the level of strategy implementation, it can be summarized as four elements:
stimulating system, talents, investment and financing. By fully activating all elements in
enterprise development, GK Group will strive to achieve high-quality transformation and
development, and contribute new and greater energy to urban economic and social
development.
Keywords: government investment and financing platform; State-owned enterprises;
III