I软件公司发展战略研究
Study on the development strategy of I software company
Abstract
In recent years, China's software industry has been growing steadily and rapidly, and the
number of software copyright registration has exceeded one million and achieved an annual
growth of about 50%. From the perspective of industrial scale, the development of the
software industry has undoubtedly made remarkable achievements, including the number of
software enterprises and the number of software talents. As the first national software industry
campus, Dalian, where Company I located, is one of the cities with the fastest development in
China. The first-class construction level of Dalian Software Park provides good environment
for the development of software enterprises in Dalian, and breeds a number of company with
competitiveness. The aggregation effect and scale utility are prominent. However, due to the
rising labor cost, and reduce in outsourcing work from oversea, those software companies,
focus on Japanese outsourcing, are facing the challenges. Especially many small and medium
size software companies, suffered by single profit model, are difficult to survive.
Based on the enterprise development strategy and business model innovation, innovation
management related theory, through analysis on Company I’s current issues, PEST analysis of
the macro environment, the five model analysis on the industry environment, as well as SWOT
strategic analysis tools, illuminates the company needs to speed up the research and
development (“R&D”), and innovation on products. The company has formulated the strategy,
which means focus on R&D, and supported by business model innovation and new market
development. Follow the market trend, develop software products independently, step by step.
Also, leverage parent company's experience and external open platform, positioning in the field
of configuration software, and innovating in the business model.
Finally, in the strategy implementation and sustain, the establishment of innovative
corporate culture and appropriate organizational structure, as well as the improvement of
research and development process and system are discussed and defined to ensure the smooth
progress of product research and development innovation. Hence, the enterprise to establish
sustainable competitive advantages, gradually build up the new core competitiveness of the
company, to achieve leapfrog development. Meanwhile, through the research of this thesis, it
could provide some reference to similar software outsourcing company located in Dalian.
Key Words：Development strategy; Product innovation; Business model; Configuration
software
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大连理工大学专业学位硕士学位论文
目录
摘 要.............................................................................................................................I
Abstract ............................................................................................................................. II
1 绪论.............................................................................................................................. 1
1.1 选题背景及意义............................................................................................... 1
1.1.1 选题背景................................................................................................ 1
1.1.2 研究意义................................................................................................ 2
1.2 国内外研究综述............................................................................................... 3
1.2.1 国外研究综述........................................................................................ 3
1.2.2 国内研究综述........................................................................................ 4
1.3 研究内容及框架结构....................................................................................... 5
1.3.1 研究目标和内容.................................................................................... 5
1.3.2 研究方法和框架结构............................................................................ 5
2 I公司发展外部环境分析 ........................................................................................... 8
2.1 宏观环境........................................................................................................... 8
2.1.1 政治法律环境分析................................................................................ 8
2.1.2 经济环境分析........................................................................................ 9
2.1.3 社会文化环境分析.............................................................................. 12
2.1.4 技术环境分析...................................................................................... 13
2.2 行业环境......................................................................................................... 15
2.2.1 同业竞争者的竞争程度...................................................................... 15
2.2.2 替代品的威胁...................................................................................... 18
2.2.3 新进入者的威胁.................................................................................. 19
2.2.4 供应商分析.......................................................................................... 20
2.2.5 客户的议价能力.................................................................................. 22
3 I公司发展内部环境分析 ......................................................................................... 24
3.1 公司基本情况介绍......................................................................................... 24
3.1.1 母公司基本情况介绍.......................................................................... 24
3.1.2 I公司基本情况介绍............................................................................ 25
3.1.3 公司主要产品介绍.............................................................................. 26
3.2 研发能力分析................................................................................................. 27
3.3 市场营销能力分析......................................................................................... 28
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I软件公司发展战略研究
3.4 内部支撑资源分析......................................................................................... 29
3.4.1 财务...................................................................................................... 29
3.4.2 人员...................................................................................................... 31
3.4.3 其他...................................................................................................... 32
3.5 I公司的 SWOT分析 ..................................................................................... 33
3.5.1 内部优势分析...................................................................................... 33
3.5.2 内部劣势分析...................................................................................... 34
3.5.3 外部机遇分析...................................................................................... 35
3.5.4 外部威胁分析...................................................................................... 36
4 I公司发展战略的制定 ............................................................................................. 39
4.1 I公司发展愿景与目标................................................................................... 39
4.1.1 I公司发展愿景.................................................................................... 39
4.1.2 I公司发展战略目标............................................................................ 39
4.2 I公司发展战略制定的原则.....................