HD物业公司发展战略研究
摘要
物业管理越来越成为国家城镇化建设中的重要环节，在城市综合管理、居
民生活等工作中发挥着关键作用。由于与物业有关的理论研究相对较少，使得
许多物业公司的发展缺乏理论支撑，导致物业管理行业发展不均衡。
本文从物业管理行业的发展现状出发，结合物业行业特点，把 HD物业公
司作为为研究主体，在综合运用了 PEST分析法、波特五力模型工具和 SWOT
分析法,深入剖析了 HD物业公司面对的外部环境和公司内部的有利资源，在明
确企业发展的优劣势、机遇与挑战以及发展目标定位等方面内容的基础上，对
HD物业公司的发展战略进行了设计，对 HD物业公司的发展壮大提出了可行性
建议。因此，HD物业公司应充分利用自身优势，对增长型、混合型、紧缩型、
稳健性型四种发展战略进行量化分析，最终得到适合 HD物业公司的发展战略
即增长型战略更具有可行性，并给出具体实施增长型战略的对策与保障措施。
本文研究发现：外部环境中，政府对物业行业政策支持、我国经济稳步发
展、居民收入增加等都为 HD物业公司在竞争中创造了良好的环境；但也面临着
同行其他企业迅猛发展、潜在进入者、国内对物业管理公司规范标准要求高、
物业服务价格接受度不高、物业服务替代品威胁等行业环境的不利因素。内部
环境分析中，重点分析了 HD物业公司的发展历程与经营现状、 HD物业公司具
备的资源和能力。通过对企业内部环境中资源与能力的分析发现： HD物业公司
在组织架构、平台资源、品牌影响力、区域位置、规范运行等方面明显存在优
势，但人工成本、市场拓展力、信息化建设等方面还存在不足。
本文结合物业管理和战略相关理论，对 HD物业公司在物业管理过程中的问
题和发展环境进行了分析，在对 HD物业公司运营情况进行剖析的过程中，论文
以寻找企业的痛点为基本思路，探寻企业瓶颈形成的主要原因，在明确了企业
内部原因为导致 HD物业公司陷入发展瓶颈主因的基础之上，将发展城市综合物
业管理、探索“平台+外包”运营模式和实施物业管理转型升级确定为解决 HD
物业公司发展问题的主要突破口，并基于上述分析为 HD物业公司选择了增长型
发展战略。围绕公司“打造行业领先的城市综合物业服务企业，缔造城市美好
生活”的愿景，制定了阶段性战略目标。
关键词：物业管理企业发展战略 QSPM矩阵分析增长型发展战略
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RESEARCH ON DEVELOPMENT STRATEGY OF
HD PROPERTY COMPANY
ABSTRACT
Property management has increasingly become an important link in China's
urbanization construction, playing a key role in urban comprehensive management,
residents' life and other work. Due to the relatively few theoretical studies related to
property, the development of many property companies lacks theoretical support,
resulting in the unbalanced development of the property management industry.
This article standardized operation and other aspects, but there are still
deficiencies in labor costs, market expansion, information construction and other
aspects, uses PEST analysis resources of HD property management company. On the
basis of clarifying domestic requirements for high standards of property management
companies, low acceptance of property service prices, as well as the positioning of
development goals, digital technology is determined as the main breakthrough to solve
the development problems of HD property company for its development. Therefore,
HD Property The company makes full use of its own advantages to quantitatively
analyze the four development strategies of growth, diversification, contraction, and
reversal, the company's vision of "building an industry-leading comprehensive urban
property service enterprise, and the specific implementation of the growth strategy is
given. Countermeasures and safeguards.
The research found in this article: In the external environment, the government’s
policy support for the property industry, the steady development of China’s economy,
and the increase in residents’ income have created a good environment for HD
property management in the competition; however, it is also facing the rapid
development of other companies in the industry. Potential entrants, domestic
requirements for high standards of property management companies, low acceptance
of property service prices, threats of property service substitutes, and other unfavorable
factors in the industry environment. HD property company internal environment
analysis, focus on the analysis of the DEVELOPMENT of HD property company and
operating status quo, HD property company with resources and ability. Through the
analysis it is also facing the rapid development of other companies in the industry.
Potential entrants enterprise, it is found that HD property company has obvious
advantages in organizational structure, platform resources, brand influence, regional
I

location, standardized operation and other aspects, but there are still deficiencies in
labor costs, market expansion, information construction and other aspects.
This article combines it is also facing the rapid development of other companies
in the industry. Potential entrants. In the process of analyzing the operation of HD
Property Company, the paper takes the basic idea of finding the pain points of the
enterprise. Explore the main reasons for the formation of corporate bottlenecks. On the
basis of clarifying that the internal cause of the company is the main cause of the
development bottleneck of HD property companies. To develop urban integrated
property management, explore the "platform + outsourcing" operation mode and
implement the transformation and upgrading of property management is determined as
the main breakthrough to solve the development problems of HD Property company,
and based on the above The analysis has chosen a growth development strategy for HD
Property Company. Based on the company's vision of "building an industry-leading
comprehensive urban property service enterprise and creating a better life in the city",
the company has formulated phased strategic goals.
KEY WORDS: property management strategy QSPM matrix analysis
growth development strategy
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