黑龙江大学硕士学位论文
Abstract
The international situation is surging and the world economy is in flux. The United
States has imposed economic sanctions on China, and China has imposed reciprocal
sanctions. Combined with the COVID-19 pandemic, profound changes unseen in a
century have made life difficult for most companies around the world. The division of
labor in the global software market is very clear. The core areas of the software industry
are controlled by the United States, while Britain, France, Germany and Japan have
advantages in some areas. Developing countries such as China and India are important
markets for global software outsourcing. China's software industry has maintained
steady growth despite the dual pressures of the economic downturn and the epidemic,
showing a good prospect for the software industry.
GD Software Company is a 26-year old software enterprise in the leading position
in the same industry in the province. It has gone through a period of high growth and
entered a state of steady development. In this context, how to face such changes,
whether to adapt to the market, adapt to the industry is particularly urgent.This paper
takes GD Software Company as the research object, firstly discusses related concepts
and theories to provide theoretical guidance for the content of the paper. Secondly, the
present situation and existing problems of GD Software Company's development
strategy are introduced. By using PEST model and SWOT analysis, four strategic
adjustments are implemented according to the current development situation of the
company, and safeguard measures are provided in three aspects. Through the targeted
analysis and research of GD Software Company, the transformation and exploration of
enterprise development strategy can be realized, and reference and help can be provided
for other software enterprises in the province.
Key words: Software companies; Development strategy; SWOT analysis; PEST
analysis
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目录
目录
中文摘要 ...........................................................................................................................I
Abstract.............................................................................................................................II
绪论 .................................................................................................................................. 1
一、研究的背景 ...................................................................................................... 1
二、研究的目的及意义 .......................................................................................... 1
（一）研究目的 .............................................................................................. 1
（二）研究意义 .............................................................................................. 2
三、国内外研究现状 .............................................................................................. 3
（一）国外研究现状 ...................................................................................... 3
（二）国内研究现状 ...................................................................................... 3
（三）研究现状评述 ...................................................................................... 4
四、主要内容和研究方法 ...................................................................................... 6
（一）主要内容 .............................................................................................. 7
（二）研究方法 .............................................................................................. 9
第一章 相关概念及理论 ................................................................................................ 9
第一节相关概念 .................................................................................................. 10
一、软件 ........................................................................................................ 10
二、发展战略 ................................................................................................ 10
第二节研究的相关理论 ...................................................................................... 10
一、企业发展战略理论 ................................................................................ 11
二、PEST分析.............................................................................................. 13
三、SWOT分析............................................................................................ 14
本章小结 ................................................................................................................ 15
第二章 GD软件公司发展战略现状及存在的问题 ................................................... 16
第一节 GD软件公司简介 ................................................................................... 16
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黑龙江大学硕士学位论文
一、GD软件公司的成立及演变 ................................................................. 16
二、GD软件公司组织结构及发展现状 ..................................................... 17
第二节 GD软件公司发展战略现状 ................................................................... 19
一、战略定位与发展目标 ............................................................................ 19
二、战略重点 ................................................................................................ 20
第三节 GD软件公司发展战略存在的问题及原因 ......................................... 23
一、发展目标存在的问题及原因 ................................................................ 23
二、战略重点存在的问题及原因 ................................................................ 23
本章小结 ................................................................................................................ 27
第三章 GD软件公司发展的环境分析 ....................................................................... 27
第一节 GD软件公司发展的宏观环境分析 ....................................................... 28
一、政治因素分析 ........................................................................................ 28
二、经济因素分析 ........................................................................................ 29
三、社会因素分析 ........................................................................................ 30
四、技术因素分析 ........................................................................................ 31
第二节 GD软件公司发展的微观环境分析 ....................................................... 32
一、优势 ........................................................................................................ 32
二、劣势 ........................................................................................................ 34
三、机遇 ........................................................................................................ 35
四、挑战 ........................................................................................................ 36
五、SWOT分析矩阵图................................................................................ 37
本章小结 ................................................................................................................ 38
第四章 GD软件公司的发展战略调整 ....................................................................... 39
第一节 GD软件公司发展战略定位与目标调整 ............................................... 39
一、GD软件公司发展战略定位调整 ......................................................... 39
二、GD软件公司发展战略目标调整 ......................................................... 39
第二节 GD软件公司发展战略重点的调整 ....................................................... 40
IV
。。。以下略