ANALYST REPORT The State of Retail & E-Commerce Finding the next wave of online shopping growth amid mounting inflationary pressure H2 2022 ? 2022 Morning Consult. All rightsreserved.In This Report 3 Executive Summary 4 Key Takeaways 5 E-Commerce Growth Normalizes 14 Fulfillment Convenience Outweighs Speed Inflation Strains Consumers’ Budgets 23 29 The Data Behind the Report 2Executive Summary Shares of consumers who prefer to shop in stores versus online in the following categories: Growth in consumers’ use of e-commerce channels has normalized, and the next phase of growth will require overcoming online and Morning Consult’s semiannual State of Retail & E-Commerce report tracks evolving consumer shopping behaviors and expectations and interprets what they mean for the industry’s future. IN STORES ONLINE 15% Groceries and household goods This year, retail has seen continued spending growth, although that has been led more by inflation than by increasing consumer demand. While consumer confidence has plummeted, spending has remained high, but we’re already seeing shopper behavior change, demonstrating that the spending spree can’t go on forever.