Q2 2022 Digital Media sector update Qualitative insights into broader Digital Media trends and public and private valuations across the transaction spectrum, and interviews with today’s leaders transforming the sector. Important disclosures appear at the end of this report GP Bullhound Corporate Finance Ltd and GP Bullhound Asset Management Limited are authorised and regulated by the Financial Conduct Authority GP Bullhound Inc is a member of FINRA GP Bullhound Hong Kong Limited is authorised and regulated by the Securities & Futures Commission GP Bullhound Luxembourg Sàrl is authorised as an AIFM in Luxembourg by the Commission de Surveillance du Secteur FinancierTakeaways ? ? The video game industry has captured the attention of billions across the world and it is only expected to grow ADVERTISING IN VIDEO GAMES As the industry evolves from a pay-to-play to a free-to-play model, brands have the opportunity to present themselves to this growing demographic ? Brands will need to get creative with their advertising content if they seek to place successful ads in the video game medium THE VIEW Q2 Digital Media perspectives from GP Bullhound ? ? The digital age has r