Q2 2022 Conviva’s State of Streaming Conviva’s State of Streaming Q2 2022 | Copyright ? 2022 Conviva. All rights reserved. 1The State of Streaming: As the Market Matures, Complexities Arise The maturation of the streaming market is making success—and how we measure it—much more complex. This means the streaming market requires a thoughtful approach to delivering a great experience to every user regardless of the device they are viewing. Consumers now expect nothing less than a high resolution and smooth playback experience at all times. Detection and root-cause identification of any barriers to an excellent experience is more challenging than ever due to the complexity of today’s streaming technology ecosystem. Diverse mobile-connected TV devices and associated video/app tech stacks, sophisticated cloud-based media preparation, content distribution, and advertising tech stacks all can contribute to more microscopic and subtle failure modes. Additionally, experience goes beyond just the quality of the stream. It’s also the ads that are served and the content published on social media. A strategic streaming TV publisher needs to consider e