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RESEARCH
DRIVING ROI IN
RETAIL MEDIA
NETWORKS
AUGUST 20231 Study objectives and design
DRIVING ROI IN RETAIL MEDIA NETWORKS
Integral Ad Science (IAS) conducted a survey to understand industry
Consumer Study
perspectives on retail media network advertising. This study provides insight
into the value and challenges of the rapidly expanding retail media network
advertising market for both marketers and consumers, focusing on how
media quality can overcome challenges and maximize KPIs in the space.
FIELD DATE
March 2023
PARTICIPATION
n=1669 U.S. retail
media shoppers
In addition to consumer data, this study integrates ?ndings with information
from external B2B studies and observational data analyses to further
understand industry perspectives of retail media network advertising.
DRIVING ROI IN RETAIL MEDIA NETWORKS |2 RETAIL MEDIA NETWORKS
ARE BECOMING A KEY
PILLAR OF ADVERTISING
STRATEGIES
Proportions of advertisers who used
RMNs in the past year
2022, % of respondents
Retail media networks (RMNs) let brands
advertise across a range of digital channels,
placing ads in front of consumers who are in a
shopping mindset.
42%
Did not use
RMNs in the
past year。。。以下略