首页 > 资料专栏 > 营销 > 营销渠道 > 网络营销 > 2022年澳大利亚邮政内部线上购物电子商务报告PDF

2022年澳大利亚邮政内部线上购物电子商务报告PDF

资料大小:9384KB(压缩后)
文档格式:PDF
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2022/11/11(发布于北京)

类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
2022 Inside Australian Online Shopping eCommerce Industry ReportAbout this report Contents Welcome to the seventh edition of the Inside Australian Online Shopping Industry Report, an in-depth study into consumer online buying State of eCommerce behaviour and trends. Shopper habits The report has been prepared using 2019, 2020 and 2021 delivery data recorded by the Australia Post Group, unless otherwise stated. Commentary in this report relating to online shopping is based on actual year-on-year growth numbers or an extrapolation of this data. The future of eCommerce The market perspective Variety Stores Fashion & Apparel Home & Garden Health & Beauty Hobbies & Recreational Goods Specialty Food & Liquor 2 Inside Australian Online Shopping 2022Contents Contents Foreword 4 5 6 The future of eCommerce 20 Specialty retailer category insights 30 State of eCommerce Growth in online shopping is stabilising New habits are here to stay 21 22 23 Executive summary State of eCommerce Variety Stores Fashion & Apparel Home & Garden Health & Beauty Hobbies & Recreational Goods Specialty Food & Liquor 31 34 37 40 43 46 Shopper habits Peer-to-peer fas