随着全球经济一体化和网上商城的普及，零售业面临着国内外的巨大挑战，例如 国外零售业商的涌入、国内零售业的不断发展以及线上商城的出现，这些给本土的零 售业带来巨大了挑战与压力。在竞争如此激烈的条件下，高素质、业务水平高、服务 态度好的优秀员工能加大零售业的竞争优势。HJ超市创办于1999年，是当地一家本 土企业。随着规模的不断扩大，2004年发展成为一家连锁超市，规模扩大的同时， 在管理方面存在着一系列的问题，主要体现在员工的培训这一方面。而新员工是一个 公司的潜力股，新员工的培训关系着HJ超市以后的发展，如何培养新员工，提高新 员工工作效率、减少离职率成为该超市需要迫切解决的主要问题之一。 本文以HJ超市新进员工作为研究对象，首先，搜集有关培训的文献，明确了培 训流程由培训需求分析、培训计划设计、培训组织与实施以及培训效果评估四个方面。 然后，通过问卷调查的形式，结合新员工的特点对HJ超市新进员工的培训工作现状 进行分析和评估，找出HJ超市新进员工培训工作存在的问题，并对问题存在的原因 进行分析，例如缺乏科学的新员工培训需求分析、培训计划制定和实施过于简单，缺 乏针对性和实用性、培训效果评估方式不完善等。最后，结合新进员工的特点，在各 种培训模型和理论的基础上，从培训需求分析、培训实施、培训保障以及培训激励四 个方面，提出符合HJ超市自身实际的新进员工培训方案优化建议。 本文通过对企业员工培训相关理论以及各种培训模型进行综述，对新员工的特点 进行分析，将员工培训理论、培训模型、培训流程的构建以及优化等运用到HJ超市 新员工的培训中去，促使员工培训理论与实践更好的结合。希望通过对于HJ超市新 进员工培训方案的优化，提升人才的素质和能力，进而提升HJ超市的竞争实力，抢 占更多的市场份额。 关键词：新员工培训；培训方案；优化 HJ超市新进员工培训方案优化研究 I ABSTRACT Withtheintegrationofglobaleconomyandthepopularizationofonlineshopping malls,theretailindustryisfacinggreatchallengesathomeandabroad,suchastheinflux offoreignretailers,thecontinuousdevelopmentofdomesticretailindustryandthe emergenceofonlineshoppingmalls,whichbringgreatchallengesandpressuretothelocal retailindustry.Insuchacompetitiveenvironment,excellentemployeeswithgood character，highbusinesslevelandgoodserviceattitudecanenhancethecompetitiveedge oftheretailindustry.HJsupermarketwasestablishedin1999asalocalenterprise.With thecontinuousexpansionofthescale,itdevelopedintoasupermarketchainin2004. Whilethescalewasexpanding,therewereaseriesofproblemsinmanagement,mainly reflectedintheaspectofstafftraining.Newemployeesarepotentialsharesofacompany, andthetrainingofnewemployeesisrelatedtothefuturedevelopmentofHJsupermarket. Howtotrainnewemployees,improvetheirworkefficiencyandreducetheturnoverrate havebecomeoneofthemajorproblemsthatthesupermarketneedstosolveurgently. ThispapertakesthetrainingprogramofnewemployeesinHJsupermarketasthe researchobject.Firstly,itcollectsrelevantliteratureonthetrainingprocessandmakes clearthatthetrainingprocessconsistsoffouraspects:trainingdemandanalysis,training plandesign,trainingorganizationandimplementation,andtrainingeffectevaluation.And then,throughtheformofquestionnairesurvey,thepaperanalyzesandevaluatesthestatus quoofthetrainingprogramofnewemployeesinHJsupermarketbasedonthe characteristicsofnewemployees,andthenfindoutproblemsofnewemployeestraining, andanalyzescausesofproblems,suchaslackofscientificnewemployeestrainingneeds analysis,theformulationandimplementationofthetrainingplanistoosimple,thelackof pertinenceandpracticability,trainingeffectevaluationmethodisnotperfect,etc.Finally, basedonthecharacteristicsofnewemployeesandvarioustrainingmodelsandtheories, thispaperputsforwardsuggestionsonoptimizationofnewemployeestrainingprogramin linewiththeactualsituationofHJsupermarketfromfouraspectsoftrainingdemand analysis,trainingimplementation,trainingguaranteeandtrainingincentive. Thispapersummarizesrelevanttheoriesandvarioustrainingmodelsofenterprise employeetraining,analyzesthecharacteristicsofnewemployees,andappliesthe constructionandoptimizationofemployeetrainingtheory,trainingmodel,trainingprocess tothetrainingofnewemployeesinHJsupermarket,soastopromoteabettercombination ABSTRACT II ofemployeetrainingtheoryandpractice.Itishopedtoimprovethequalityandabilityof talentsthroughoptimizingthenewemployeestrainingprograminHJsupermarket,soasto enhancethecompetitivenessofHJsupermarketandgrabmoremarketshares. KEYWORDS:NewEmployeeTraining；Trainingprogram；Optimization HJ超市新进员工培训方案优化研究 1 目录 第一章绪论....................................................................................................1 第一节研究背景及意义.............................................................................................1 一、研究背景..........................................................................................................1 二、研究意义..........................................................................................................1 第二节国内外研究现状.............................................................................................2 一、国外研究现状..................................................................................................2 二、国内研究现状..................................................................................................3 第三节研究内容和方法.............................................................................................4 一、研究内容..........................................................................................................4 二、研究方法..........................................................................................................4 第四节研究技术路线图和创新点.............................................................................5 一、技术路线图......................................................................................................5 二、研究创新点......................................................................................................6 第二章理论基础和概念界定........................................................................7 第一节理论基础.........................................................................................................7 一、柯氏评估模型..................................................................................................7 二、马斯洛需求层次理论......................................................................................7 三、Goldstein三层次模型...................................................................................9 第二节概念界定.......................................................................................................10 一、新员工培训概念............................................................................................10 二、新员工培训流程内容....................................................................................11 三、新员工的特点................................................................................................12 第三章HJ超市新进员工培训现状及问题分析.........................................14 第一节HJ超市概况介绍............................................................................................14 一、超市简介........................................................................................................14 二、超市新进员工人力资源现状........................................................................14 第二节HJ超市新进员工培训工作现状..................................................................18 一、新员工培训现状............................................................................................18 目录 2 二、新员工培训现状调查问卷设计....................................................................20 三、培训现状调查结果统计和分析....................................................................20 第三节新员工培训工作存在问题分析...................................................................23 一、缺乏科学的新员工培训需求分析................................................................23 二、培训计划制定和实施过于简单，缺乏针对性和实用性............................24 三、培训效果评估方式不完善............................................................................24 第四章HJ超市新员工培训方案的优化........