I 摘要 当前，南昌市处在产业升级、经济转型的关键时期。物流产业逐渐成为南昌未来经 济发展的支柱产业。物流企业是物流市场服务的主体，企业的发展受到南昌本地实际情 况的制约。物流企业应该综合各种因素，制定适合的发展战略，促进自身快速长远发展， 从而推动南昌市物流业健康发展。 本文首先就南昌物流业的发展现状作了简要介绍，并采用SWOT分析法对南昌市 物流企业所处的发展环境进行了深入分析，发现南昌物流业在政策基础、区位以及物流 需求等方面存在一定的发展优势；同时也存在物流企业规模小，行业竞争力不强，物流 资源分散，物流基础设施还不完善，城市配送体系不健全等发展劣势；既有区域经济一 体化、国家电子商务示范城市以及全国物流标准化试点城市建设带来的发展机遇，又有 周边城市物流业快速发展、市场竞争日益加剧和物流服务更高要求带来的发展挑战。在 通过宏观环境分析基础上，本文提出了南昌市物流企业可采用的三种发展战略：差异化 发展策略、战略联盟策略以及企业集群策略。本文还以江西三志物流有限公司为例，对 企业自身内外部竞争环境和竞争条件下的态势进行了深入分析，并结合南昌市物流产业 发展SWOT分析情况，针对三志物流的发展规划，提出了联盟战略。 本文以南昌市物流业的发展现状和江西三志物流有限公司为出发点，借鉴了国内外 物流企业发展战略理论，采取查阅资料、实地调研、数据分析等多种形式，深入研究南 昌物流企业发展中所存在的问题，并借鉴国内外现代物流成熟的管理模式和经验，提出 了南昌物流企业根据自身的实际情况制定的具体发展战略方案，从而促进南昌物流企业 乃至南昌物流产业健康快速发展。 关键词：物流产业；发展战略；差异化战略；产业集群；SWOT Abstract II Abstract Atpresent,NanchangCityisinthekeyperiodofindustrialupgradingandeconomic transformation.LogisticsindustryhasgraduallybecomethepillarindustryofNanchang's futureeconomicdevelopment.Logisticsenterprisesarethemainbodyoflogisticsmarket service,andthedevelopmentofenterprisesisrestrictedbythelocalsituationinNanchang. Logisticsenterprisesshouldintegratevariousfactors,formulateappropriatedevelopment strategies,promotetheirownrapidandlong-termdevelopment,soastopromotethehealthy developmentofNanchanglogisticsindustry. Firstly,thispaperintroducesthecurrentsituationofNanchanglogisticsindustry,and analyzesthedevelopmentenvironmentofNanchanglogisticsenterprisesbySWOTanalysis method.ItisfoundthatNanchanglogisticsindustryhassomeadvantagesinpolicybasis, locationandlogisticsdemand.Bothregionaleconomicintegration,nationale-commerce demonstrationcitiesandnationallogisticsstandardizationpilotcityconstructionopportunities, butalsotherapiddevelopmentoflogisticsindustryinsurroundingcitiesThedevelopment challengesbroughtaboutbyincreasingmarketcompetitionandhigherdemandforlogistics services.Onthebasisofmacro-environmentanalysis,thispaperputsforwardthree developmentstrategiesthatNanchanglogisticsenterprisescanadopt:differentiated developmentstrategy,strategicalliancestrategyandenterpriseclusterstrategy.Bytaking JiangxiSanzhiLogisticsCo.,Ltdasanexample,thispaperanalyzesthesituationofthe enterprise'sowninternalandexternalcompetitionenvironmentandcompetitionconditionsin depth,andcombineswiththeanalysisofthedevelopmentSWOTofNanchanglogistics industry,putsforwardthealliancestrategyforthedevelopmentplanofSanzhiLogistics. TakingthedevelopmentstatusoflogisticsindustryinNanchangandJiangxiSanzhi LogisticsCo.,Ltdasthestartingpoint,thispaperdrawslessonsfromthedevelopment strategytheoryoflogisticsenterprisesathomeandabroad,variousformssuchasconsulting data,fieldinvestigationanddataanalysis,anddeeplystudiestheproblemsexistinginthe developmentofNanchanglogisticsenterprises. KeyWords:logisticsindustry;developmentstrategy;differentiationstrategy;SWOT 目录 III 目录 第1章绪论.............................................................................................................................1 1.1研究背景....................................................................................................................1 1.2研究意义....................................................................................................................1 1.2.1理论意义.........................................................................................................1 1.2.2实践价值.........................................................................................................1 1.3研究思路、研究内容和方法....................................................................................2 1.3.1研究思路.........................................................................................................2 1.3.2研究内容.........................................................................................................3 1.3.3研究方法.........................................................................................................3 第2章理论基础及文献综述.................................................................................................4 2.1企业发展战略理论....................................................................................................4 2.1.1发展战略的概念.............................................................................................4 2.1.2发展战略的内容.............................................................................................4 2.1.3发展战略制定的步骤.....................................................................................4 2.1.4战略分析的常用方法.....................................................................................4 2.2物流企业发展战略研究现状....................................................................................5 2.2.1国外研究现状.................................................................................................5 2.2.2国内研究现状.................................................................................................5 第3章南昌市物流业发展现状.............................................................................................8 3.1物流产业不断发展壮大............................................................................................7 3.1.1物流企业规模壮大.........................................................................................7 3.1.2货运量与货物周转量增长平稳.....................................................................7 3.2物流基础设施建设有序推进....................................................................................8 3.3物流园区建设顺利推进............................................................................................9 3.4物流产业集群飞速发展............................................................................................9 第4章南昌物流企业发展环境SWOT分析.....................................................................10 4.1发展优势分析（S）...............................................................................................10 4.1.1政策基础优势...............................................................................................10 4.1.2区位优势分析...............................................................................................12 4.1.3南昌市物流需求分析...................................................................................14 4.2发展劣势分析（W）..............................................................................................15 4.2.1企业规模较小，竞争力弱...........................................................................16 目录 IV 4.2.2物流资源比较分散.......................................................................................18 4.2.3物流基础设施还不完善...............................................................................18 4.2.4城市配送体系不健全...................................................................................18 4.3发展机遇分析（O）...............................................................................................19 4.3.1区域经济一体化的发展...............................................................................19 4.3.2全国电子商务示范城市建设与实施...........................................................20 4.3.3全国第三批物流标准化试点城市的实施...................................................20 4.4发展挑战分析（T）.................