I 摘要 煤炭作为我国最主要的一次性能源，受去产能政策及地理分布的影响，我国 煤炭跨区域运输现象愈发明显，整合煤炭资源向产运销一体化转型，建设大型现 代煤炭物流园区规划已成为社会物流产业总规划的重要内容。但是，由于近几年 各地盲目建设煤炭物流园区，煤炭和物流资源都内耗严重，对物流园区的盈利模 式建设也尚未摸索出一套较为完善的体系。G 公司自成立以来，一直专注于现代 煤炭物流园区的建设，是一家极具代表性的混改制煤炭物流企业，受经济增速放 缓及煤炭供给侧改革影响，G 公司面临着很大的经营困难，如何规划、实施物流 园区的盈利模式，对公司的生存与持续发展极为关键。因此，本文以 G 公司煤炭 物流园区作为研究对象，对其盈利模式展开了深入分析。 本文综合运用文献研究法、现场调查法、财务分析法，以盈利模式四大组成 要素为框架，提出了 G 公司煤炭物流园区的实施建议。首先，针对本文的研究背 景及研究意义，结合国内外物流园区相关研究综述，提出了论文研究的内容和方 法。然后，对盈利模式的相关理论知识进行了阐述，分析出了盈利模式由利润源、 利润点、利润杠杆和利润屏障 4 要素组成，并对物流园区的概念、特征等进行了 归纳，为论文的研究奠定了理论基础。其次，以 G 公司概况为切入口，介绍了 G 公司煤炭物流园区的项目背景、基本情况、区域优势、辐射范围等，并对该园区 的功能建设和社会效益作出了进一步阐述。然后，通过对物流园区的盈利模式以 四大组成要素为框架进行了深入剖析，分别分析出了园区利润源、利润点、利润 杠杆、利润屏障存在的方面，并对物流园区从投资、收入和成本估算三个维度进 行了物流园区盈利模式的可行性论证，并根据园区的不同生长周期对盈利模式做 出了选择。最后，按照盈利模式的组成要素分别对物流园区盈利模式提出了具体 的实施建议。同时，希望本文的研究能对公司未来发展起到辅助性作用，并对其 他新兴煤炭物流公司提供一定参考意义。 关键词：煤炭物流，物流园区，盈利模式ABSTRACT II ABSTRACT Coal is the most significant primary energy source in China. Affected by the capacity reduction policy and the geographical distribution of coal,The phenomenon of cross-regional coal transportation has become more and more obvious.The integration of coal resources to the integration of production, transportation and marketing,and the construction of a large-scale modern coal logistics park have become an important part of the general planning of the social logistics industry.However,due to the blind construction of coal logistics parks in various places in recent years,coal and logistics resources have been seriously consumed.A complete system has not been formed for the construction of the profit model of logistics parks. The research of this paper is based on the the establishment of company G,it has been focusing on the construction of modern coal logistics park,which is a representative coal logistics enterprise with mixed restructuring.Due to the slowdown of economic growth and the reform of the coal supply,Company G has a large operational problem, how to implement the profit model of the logistics park is extremely critical to the company's survival and sustainable development.Therefore, this article takes G Company's Coal Logistics Park as the research object and makes a more in-depth analysis of its profit model. By using the method of literature,investigation and financial analysis,this thesis puts forward the implementation recommendations of the G company's coal logistics park based on the four major elements of the profit model.Firstly,according to the research background and research significance of this article,combined with the related articles of the foreign and domestic logistics park,the content and method of the paper research are proposed.Then, the relevant theoretical knowledge of the profit model is explained,and the profit model is composed of four elements: profit source,profit point, profit leverage and profit barrier.The concept and feature of the logistics park are summarized,which lays a theoretical foundation for the research of the paper.Secondly, taking the company's profile as a point,introduced the project background,basic situation,regional advantages,radiation range,etc.of the company's coal logistics park, and further described the park's function and social benefits.An in-depth analysis of the logistics park's profit model by using the four major elements,it has been found what is摘要 III the park's profit sources,profit points,profit leverage, and profit barriers.The feasibility of the logistics park's profit model was evaluated from the three dimensions of investment, income and cost estimation,and the profit model was selected according to the different growth cycles of the park.Finally,according to the elements of the profit model,the author put forward some suggestions for the profit model of the logistics park. At the same time,The author hopes that the analysis and Research on the above problems can match proper profit model for the coal logistics park of G company,give some advice for the future development of the company,and provide some reference for other emerging coal logistics companies. Keywords: Coal logistics，Logistics park，Profit model目录 IV 目 录 第一章 绪论.....................................................................................................................1 1.1 研究背景及研究问题........................................................................................1 1.2.1 研究背景.................................................................................................1 1.1.2 研究问题.................................................................................................1 1.2 研究意义............................................................................................................2 1.3 国内外相关研究综述........................................................................................3 1.3.1 国外相关研究综述.................................................................................3 1.3.2 国内相关研究综述.................................................................................5 1.4 研究内容及研究方法........................................................................................7 1.4.1 研究内容.................................................................................................7 1.4.2 研究方法.................................................................................................7 第二章 理论基础及概念界定.........................................................................................9 2.1 盈利模式的相关理论........................................................................................9 2.1.1 盈利模式的概念.....................................................................................9 2.1.2 盈利模式的理论基础...........................................................................10 2.1.3 盈利模式的组成要素........................................................................... 11 2.2 煤炭物流园区的基本理论..............................................................................13 2.2.1 煤炭物流园区的概念...........................................................................13 2.2.2 煤炭物流园区的特征...........................................................................13 2.2.3 煤炭物流园区的分类...........................................................................14 2.3 本章小结..........................................................................................................16 第三章 G 公司煤炭物流园区现状............................................................................... 17 3.1 G 公司概况....................................................................................................... 17 3.2 G 公司煤炭物流园区的概况........................................................................... 17 3.2.1 项目背景...............................................................................................17 3.2.2 区域优势...............................................................................................20 3.3 G 公司煤炭物流园区的功能建设................................................................... 21 3.4 G 公司煤炭物流园区的社会效益................................