近年来，我国建筑企业在改善城乡面貌、扩大内需和促进就业等方面做出了卓越 的贡献，但是随着国家对建筑市场宏观调控政策的出台以及企业间竞争的加剧，建筑 企业特别是中小型建筑企业面临前所未有的挑战。为了避免在市场竞争中不被淘汰， 中小建筑企业制定适应环境的发展战略被提上了重要日程。作为山东省中小型建筑企 业的代表—大源建筑工程有限责任公司（下简称DY建筑公司），在近年来的发展过 程中，同样也面临着利润下降、业务缩减和发展方向不明的窘境，制定科学合理的发 展战略成为迫切需求，因此，研究DY建筑公司的发展战略具有重要的现实意义。 本文是以DY建筑公司为研究对象，通过相关理论及研究方法对该企业内部、外 部环境展开全方位的分析。第一章对国内外研究现状进行了分析和综述，同时针对每 一战略研究理论具体分析其为本文提供的研究依据和理论支撑。第二章分析了公司现 发展战略及战略存在的问题及成因。第三章研究了企业内部环境，运用波特五力模型 和PEST分析法分析了企业的宏观环境和行业环境，指出了DY建筑公司所处的政治 法律环境、经济环境、社会文化环境和技术环境对其发展的影响和作用。综合来看， 宏观大环境对企业的发展有促进作用，但同行业间竞争环境比较激烈，需要充分发挥 企业自身优势去应对公司面临的挑战。最后通过SWOT分析了公司的内部优势、内部 劣势、外部机会及外部威胁，针对分析结果，确立了适合DY建筑公司发展的SO战 略。 依据分析结果，第四章提出了公司发展战略的思路及目标，结合企业自身特点及 所处的内外部环境进行公司战略定位及分析，最终确定增长型战略与稳定型战略相结 合的总体战略。以总体战略为目标导向，通过细化研究研发战略、人力资源战略、财 务战略及营销战略等职能战略对公司发展战略进行制定和实施，第五章为了保证DY 建筑公司战略的有效执行，制定了一系列行之有效的保障措施。希望对其他中小型建 筑企业的战略制定给予一些实际的借鉴意义。 关键词：建筑企业；发展战略；战略选择；保障措施 哈尔滨工程大学工商管理硕士学位论文 Abstract In recent years, China's construction enterprises have made outstanding contributions to expand domestic demand and promote employment in urban and rural areas, improve, but with the introduction of the national macro-control policies on the competition of the construction market and between enterprises intensified, construction enterprises especially small and medium-sized construction enterprises face type hitherto unknown challenge, some even closed down. In order to avoid being eliminated in the market competition, the development strategy of small and medium-sized construction enterprises to adapt to the environment has been put on an important agenda. As the Shandong province small and medium construction enterprises: the representative of Shandong Dayuan construction engineering limited liability company (hereinafter referred to as DY company), in the process of development in recent years, is also facing a decline in profits, reduce the business and development direction of unknown dilemma, a scientific development strategy has become the urgent demand, therefore, has the important practical significance on the development strategy of DY company. This paper takes DY construction company as the research object, and conducts a comprehensive analysis of the internal and external environment of the enterprise through relevant theories and research methods. Firstly, the research status at home and abroad is analyzed and summarized. At the same time, specific analysis of each strategic research theory provides research basis and theoretical support for which part of this paper. Secondly, it analyzes the company's current development strategy and the existing problems and causes of the strategy. Chapter three studies the internal environment of the enterprise, analyzes the macro-environment and industrial environment of the enterprise by using porter's five forces model and PEST analysis method, and points out the influence and effect of the political and legal environment, economic environment, social and cultural environment and technical environment of DY construction company on its development. In general, the macro environment has a promoting effect on the development of enterprises, but the competitive environment among the same industry is rather fierce, so it is necessary DY建筑公司发展战略研究 to give full play to the advantages of enterprises to cope with the challenges faced by the company. At last, SWOT analysis was conducted to analyze the company's internal strengths, internal weaknesses, external opportunities and external threats. Based on the analysis results, SO strategy suitable for DY construction company was established. Based on the analysis results, this paper puts forward the ideas and objectives of the company's development strategy, and carries out the company's strategic positioning and selection based on the enterprise's own characteristics and the internal and external environment, and finally determines the overall strategy combining the growth strategy with the stability strategy. Guided by the overall strategy, the company formulated and implemented the development strategy through detailed research and development strategy, human resources strategy, financial strategy, marketing strategy and other functional strategies. Finally, in order to ensure the effective implementation of DY construction company's strategy, a series of effective safeguard measures were formulated. The author hopes to give some practical reference to the strategic formulation of other small and medium-sized construction enterprises. Keywords: construction enterprises, development strategy, strategic choice, safeguard measures 哈尔滨工程大学工商管理硕士学位论文 目 录 第1章 绪论.............................................................1 1.1 选题背景、目的及意义.............................................1 1.1.1 选题背景....................................................1 1.1.2 论文研究目的................................................2 1.1.3 论文研究意义................................................2 1.2 国内外研究现状...................................................3 1.2.1 国外相关研究................................................3 1.2.2 国内研究现状................................................4 1.2.3 国内外研究现状综述..........................................5 1.3 论文研究思路和方法...............................................6 1.3.1 论文研究思路................................................6 1.3.2 研究方法....................................................7 1.4 论文创新之处.....................................................7 第2章 DY 建筑公司现行战略及问题分析....................................9 2.1 战略研究的理论基础...............................................9 2.1.1 相关概念界定................................................9 2.1.2 企业战略环境内容............................................9 2.1.3 建筑企业发展战略的特殊性...................................10 2.2 DY建筑公司现状..................................................10 2.2.1 DY建筑公司基本情况........................................10 2.2.2 DY建筑公司组织结构........................................11 2.2.3 DY建筑公司人力资源现状....................................12 2.2.4 DY建筑公司营销能力分析....................................12 2.2.5 DY建筑公司技术能力分析....................................13 2.3 DY建筑公司现行发展战略..........................................14 2.4 DY建筑公司现行发展战略存在的问题及成因..........................16 2.4.1 DY建筑公司现行发展战略存在的问题..........................16 DY建筑公司发展战略研究 2.4.2 DY建筑公司现行发展战略问题成因............................17 2.5 本章小结........................................................17 第3章 DY建筑公司内外部环境分析........................................19 3.1 DY建筑公司宏观环境分析..........................................19 3.1.1 政治法律环境（P）..........................................19 3.1.2 经济环境（E）..............................................21 3.1.3 社会文化环境(S)............................................22 3.1.4 技术环境(T)................................................23 3.2 行业环境分析....................................................24 3.3 DY建筑公司SWOT分析............