通过外部分析工具对Z建筑公司宏观环境和行业环境分析后发现,当前市场中
在大规模城镇建设方面有着巨大的发展机遇,而房地产市场的难以预测性是企业面
临的最大威胁。通过价值链分析以及IFE分析矩阵对公司内部环境分析后发现,Z
建筑公司有着市场定位准确,客户资源丰富等优势,同时也存在企业整体负债率偏
高等不足。因此,Z建筑公司在以“成为最具竞争力的工程总承包服务”的指导思
想下,在未来的发展中以实施差异化竞争,通过经营理念差异化、产品服务差异化
以及营销模式差异化的方式,完善营销体系和制度体系建设,坚持人才引进,加大
科技研发投入,不断提高项目管理水平,实现Z建筑公司的结构转型升级。同时加
强企业技术创新能力,促进企业安全教育和安全意识,提高资金利用率,加强企业
风险控制,构建完善的保障体系
本文在全面分析Z建筑公司所处的内外部环境的机会和威胁、优势和劣势后,
首次提出了 Z建筑公司未来竞争战略的具体实施措施和保障措施,对企业的未来发
展具有很强的实践和理论指导作用,有利于公司战略的转型和升级。同时,本文为
Z建筑公司提出的竞争战略实施措施和保障措施同样对同业企业或国有企业有着重
要的借鉴意义
关键词:Z建筑公司;竞争战略;建筑;差异化I
山东大学硕士学位论文
Abstract
China&39;s 13th five-year plan presents new opportunities and challenges for construction
enterprises. Under the new situation, how to seize the opportunity of construction
enterprises, effectively avoiding risk is a problem that every enterprise needs to consider. Z
Construction Company is a strong, experienced a large state-owned construction enterprise,
in the process of unceasing development, has gradually become the most competitive in the
construction market of housing construction general contractor. In the future development,
Z Construction Company will try to seize the opportunity and meet the challenge, break
through the traditional construction enterprise fan hedge, extend the industrial chain, and
need to replan the enterprise strategy. Competition strategy can help enterprise
comprehensive analysis of macro environment and industry environment, opportunity and
risk, but also conducive to comb its own resources and ability, clear advantages and
disadvantages, and help enterprises to take full advantage of the opportunities and
advantages in competition, avoid risks, make up the disadvantage, in order to gain long
term competitive advantage.
Through external analysis tools to the Z comp
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