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MBA硕士毕业论文_M跨国公司战略采购策略研究PDF

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I 摘要 近年来,随着全球基础设施投资力度的加大,中国工业阀门进入快速发展时 期。同时,企业面临的竞争也日益激烈,客户多样化、定制化的需求给企业带来 了新的挑战。EM公司是流体控制系统的关键设备工业阀门的专业企业,作为跨国 企业在华子公司亦面临巨大市场压力。因此EM公司面对压力和挑战,积极寻求 提升竞争力的方式,将重点集中在降低企业运营成本方面。采购成本降低对公司 整体利润的影响巨大,这使得通过采购管理优化成本成为EM公司探索的焦点。 但是战术性的降价谈判只能在短期内降低采购成本,而战略采购则是提高企业长 期绩效、实现总成本降低的必由之路。 因此,本文的选题正式基于以上背景,在研究战略采购理论的基础上,以EM 公司采购活动作为研究对象,首先分析了该公司采购管理中存在的问题,指出EM 公司采购管理中存在釆购成本控制方法单一、供应商评价和管理体系不完善、采 购流程不顺畅等问题。然后,按照战略采购理论对EM公司战略采购进行全面系 统的分析,分为采购成本控制、供应商关系管理和采购流程管理等三个模块。在 此基础上,提出了各模块优化的方法和措施。最后,本文提出了战略采购实施的 保障措施,从而为EM公司提高市场竞争力而更好地发挥供应链的价值。 本文结合工作实际,运用战略采购等现代管理理论,提出建立新经济常态下 的战略采购体系,制定差异化采购策略,完善供应商管理制度和采购流程。本文 对EM公司战略采购管理的研究,希望能给遇到类似问题或即将遇到类似问题的 企业提供一些可以借鉴的经验和启发。 关键词:战略采购,采购成本,供应商管理,采购流程 ABSTRACT II ABSTRACT In recent years, with theincreasing investment in global infrastructure, China's valves industry have entered a rapid developing path. At the same time, enterprises are facing increasingly fierce competition, customer diversification and customized needs bring new challenges.EM company is a professional enterprise of industrial valveswhich is the key equipment of fluid control system. As a subsidiary of multinational enterprises in China, Chengdu plant of EM company is also facing tremendous market pressure.Therefore,EM company actively seeks ways to enhance its competitiveness by focusing on reducing the operating costs of enterprises.The reduction of purchasing cost has a great impact on the overall profits, hence EM company focused on the optimization of cost through purchasing management.However,tactical price negotiations can only reduce procurement costs in the short term, while strategic procurement is the good way to improve the performance and achieve the goal of total cost reduction in the long run. Therefore, the topic of this paper is based on the above background. On the basis of theory studying of strategic procurement, the paper is taking the purchasing activities of EM company as the research objective.Firstly,the paper analysesd the problems that existing in the procurement management.It is pointed out that there are some problems in the purchasing management in EM company, such as single method of purchasing cost control, imperfect supplier evaluation and management system, and unsmooth purchasing process,etc.Secondly, according to the theory of strategic procurement, the paper makes a comprehensive and systematic analysis of EM company's strategic procurement, which is divided into three modules: purchasing cost control, supplier relationship management and purchasing process management. On this basis, the paper put forward the methods and measures to optimize each module. Finally, the paper advanced the safeguard measures for the implementation of strategic procurement, so as to play the valuable role to improve EM company’s market competitiveness. Based on the practical work and the modern management theory of strategic procurement, this paper proposes to establish a strategic procurement system under the new economic normal,to formulate differentiated purchasing strategies, and improve the supplier management and purchasing process. This paper is aim to provide some ABSTRACT III experience and inspiration for enterprises that encounter similar problems or are about to face itby the study of EM company. Keywords:strategic procurement,purchasing cost,supplier management,purchasing process 目录 IV 目录 摘要 ................................................................................................................................... I ABSTRACT .................................................................................................................... II 目录 ................................................................................................................................ IV 第一章绪论 ...................................................................................................................... 1 1.1 选题背景 ............................................................................................................. 1 1.2研究意义 ............................................................................................................. 2 1.3研究思路和方法 ................................................................................................. 2 1.4论文结构安排 ..................................................................................................... 4 第二章战略采购理论概述 .............................................................................................. 6 2.1采购的概念 ......................................................................................................... 6 2.2传统采购 ............................................................................................................. 6 2.3战略采购 ............................................................................................................. 7 2.3.1 采购角色的转变 ...................................................................................... 7 2.3.2战略采购的内涵和作用 ........................................................................... 8 2.3.3战略采购实施的原则 ............................................................................... 9 2.4 战略采购实施的相关工具 ............................................................................... 10 2.4.1物料分类管理 ......................................................................................... 10 2.4.2棋盘博弈采购法 ..................................................................................... 12 2.4.3寄售库存管理 ......................................................................................... 12 2.5战略采购实施方法 ........................................................................................... 13 2.5.1采购成本管理 ......................................................................................... 13 2.5.2采购流程管理 ......................................................................................... 14 2.5.3供应商关系管理 ..................................................................................... 15 2.6本章小结 ........................................................................................................... 15 第三章 EM公司采购管理现状 ................................................................................... 16 3.1 EM公司概况及经营情况介绍 ........................................................................ 16 3.2工业阀门行业市场状况分析 ........................................................................... 17 3.2.1全球阀门行业市场状况 ......................................................................... 17 3.2.2中国阀门行业市场状况 ......................................................................... 19 3.3 EM公司采购管理部门概述 ............................................................................ 20 目录 V 3.4 EM公司采购管理系统分析 ............................................................................ 21 3.4.1采购成本管理模块问题和分析 ............................................................. 22 3.4.2采购流程模块问题和分析 ..................................................................... 25 3.4.3供应商管理模块问题和分析 ................................................................. 27 3.5本章小结 ..........................................................................................