I 摘要 威尔信息公司是一家专注于自主基础平台软件研发、系统集成的企业，为政府及 企事业单位提供跨组织、跨业务、跨网络的信息共享与业务协同解决方案的服务。近 几年，随着国内智慧政务兴起，威尔信息公司成为了工程建设领域细的领头者。然而， 随着公司业务范围的扩大、市场规模和人员的迅猛增长，公司在技术创新、软件便捷 性和客户维护方面出现了很多的问题，如业务量增大导致研发力量不足以支持新客户 对于产品需求；后期维护人员不足，维护成本大；群众体验满意度需提升等。在此背 景下，威尔信息公司需要制定适合公司的业务发展战略，本文根据内外部环境分析， 结合公司愿景、使命，制定公司的业务发展战略。 论文详细地阐述了威尔信息公司业务发展战略的重点，提出公司应当将重点放在 市场营销体系的构建、人才的培养储备以及产品研发创新等方面。组织结构方面应根 据公司整体布局进行规划调整；人才储备和培养方面，应根据战略部署制定吸收和培 养技术人才的方案；市场营销体系方面，应重视公司品牌形象，提升客户满意度。 关键词：威尔信息公司战略研究智慧政务工程建设领域细分市场 Abstract II Abstract WillInformationCorporationisacompanythatfocusesontheresearchand developmentofindependentbasicplatformsoftwareandsystemintegration,andprovides government,enterprisesandinstitutionswithcross-organization,cross-business, cross-networkinformationsharingandbusinesscollaborationsolutions.Inrecentyears, withtheriseofdomesticsmartgovernmentaffairs,WillInformationhasbecomealeader inthefieldofengineeringconstruction.However,withtheexpansionofthecompany's businessscope,rapidmarketsize,andrapidgrowthofpersonnel,thecompanyhas encounteredmanyproblemsintermsoftechnologicalinnovation,softwareconvenience, andcustomermaintenance.Productrequirements;inadequatemaintenancestaffatthelater stage,largemaintenancecosts;thepublic'sexperiencesatisfactionneedstobeimproved. Inthiscontext,WillInformationCompanyneedstoformulateabusinessdevelopment strategythatissuitableforthecompany.Basedontheinternalandexternalenvironment analysis,thisarticlecombinesthecompany'sactualsituationwiththevisionandmission ofWillInformationCompanytodevelopthecompany'sbusinessdevelopmentstrategy. ThethesiselaboratesthekeypointsofWillInformation'sbusinessdevelopment strategyindetail,andproposesthatthecompanyshouldfocusontheconstructionofthe marketingsystem,thecultivationoftalents,andproductinnovation.Intermsofoptimizing theorganizationalstructure,planningandadjustmentshouldbemadeinaccordancewith theoveralllayoutofthecompany;intermsoftalentreserveandtraining,plansfor absorbingandcultivatingtechnicaltalentsshouldbeformulatedinaccordancewith strategicdeployment;intermsofmarketingsystems,thecompany'sbrandimageshouldbe valuedtoimprovecustomersatisfaction. Keywords:WillInformationCompanyStrategicResearchIntelligentGovernment MarketSegmentationinEngineeringConstruction 目录 III 目录 摘要.......................................................................................................................................I Abstract..................................................................................................................................II 1绪论....................................................................................................................................1 1.1研究背景..................................................................................................................1 1.2研究目的和意义......................................................................................................1 1.3论文框架..................................................................................................................2 2相关理论及文献综述........................................................................................................3 2.1战略管理相关理论及制定方法研究......................................................................3 2.1.1企业战略相关研究.......................................................................................3 2.1.2战略制定方法相关研究...............................................................................4 2.2国内外智慧政务业务相关研究..............................................................................5 3威尔信息公司业务分析....................................................................................................6 3.1威尔信息公司简介..................................................................................................6 3.1.1公司基本情况...............................................................................................6 3.1.2组织结构.......................................................................................................6 3.1.3业务介绍.......................................................................................................7 3.2宏观环境PEST分析...............................................................................................8 3.2.1政治环境分析...............................................................................................8 3.2.2经济环境分析...............................................................................................8 3.2.3社会环境分析...............................................................................................9 3.2.4技术环境分析.............................................................................................10 3.3竞争环境分析........................................................................................................10 3.3.1供应商的议价能力.....................................................................................10 3.3.2客户议价能力分析.....................................................................................11 3.3.3主要竞争对手分析.....................................................................................11 3.3.4潜在进入者威胁.........................................................................................11 3.3.5替代产品的威胁.........................................................................................12 4威尔信息公司业务发展SWOT分析.............................................................................13 4.1内部优势分析........................................................................................................13 4.1.1项目经验丰富.............................................................................................13 4.1.2精湛的技术团队.........................................................................................14 目录 IV 4.1.3统一的安全体系.........................................................................................14 4.1.4标准化设计与卓越的产品.........................................................................15 4.2内部劣势分析........................................................................................................15 4.2.1功能缺乏.....................................................................................................15 4.2.2数据共享不足.............................................................................................15 4.2.3维护技术人员缺乏.....................................................................................16 4.2.4网络安全性隐患.........................................................................................16 4.3外部机会分析........................................................................................................17 4.3.1政策利好优势.............................................................................................17 4.3.2良好的品牌优势.........................................................................................17 4.3.3技术发展领先优势.....................................................................................18 4.4外部威胁分析........................................................................................................18 4.4.1竞争对手的挑战.........................................................................................18 4.4.2群众对操作性需求.....................................................................................18 4.4.3市场未统一标准...........................